Mastercard signs on to use start-up’s engagement measurement solution
Cerebri AI Selected for Mastercard Start Path; Leverages Mastercard’s “Do It Together” Approach to Connect Top Startups with Banks and Merchants AUSTIN–Cerebri AI, the creator of the Cerebri Values™ system for enhanced customer experience, was one of 10 startups recently selected from a global pool of over 1,600 applicants to …
Loblaw adds PC Insiders option to 16 million PC Optimum loyalty program members
Exclusive PC Insiders subscription program open to more than 16 million PC Optimum members BRAMPTON–Loblaw Companies has opened up the PC Insiders subscription program to all 16 million PC Optimum loyalty members. The program originally launched last year as a small invitation-only offer of exclusive rewards and e-commerce benefits for …
Supremex continues move away from envelopes to packaging
Supremex Announces Plan to Optimize Costs at its Envelope Platform to Further Support Diversification into Packaging MONTREAL–Supremex Inc. the manufacturer and marketer of envelopes and a growing provider of paper-based packaging solutions, today announced a plan to reduce operating expenses at its Canadian envelope operations to improve resource allocation and …
Canadian customers among least trusting in the world with their personal data: KPMG
Advertising among least trusted sectors; Canadians demand better digital experiences; Companies win by earning loyalty through transparency, innovation TORONTO–Nearly two-thirds of Canadians don’t trust any organization to see or hold their personal data, finds a new report from KPMG in Canada. The report Me, my Canadian life, my wallet, finds …
GoDaddy offers Canadian Businesses More Ways to Attract, Engage Customers
GoDaddy Canada announces new add-ons for Website Builder through integrations with Google, Canada Post, Square and PayPal TORONTO–GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, today launched new features for GoDaddy Website Builder. These new add-ons make it easier for small business owners to be searchable online …
Five imperatives for retailers to win with the future consumer during, beyond the holiday season
Taking bold actions now will allow Canadian retailers to thrive in the future consumer world TORONTO–The holiday season is the busiest time of the year for Canadian retailers. And to keep making shoppers’ wishes come true over the next few years, retailers will need to find new ways of creating …
New research reveals significant disconnect between what’s needed to achieve consumer attention and the actual evidence
AcuityAds Comprehensive Study on the State of Audience Attention to Digital Advertising Has Surprises TORONTO–AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary Artificial Intelligence (AI) technology to enable advertisers to connect intelligently with audiences across digital advertising campaigns, today announced the release of a …
Consumers’ digital habits, expectations driving real change in retail, but retailers in Canada slow to adapt
Canadian retailers stepping up to disruption, but feeling the pressure TORONTO–Widespread disruption from technology, shifting consumer behaviours and preferences across demographic groups, and changing economic impact continue to radically transform retail in Canada, says KPMG’s Willy Kruh, Consumer and Retail National Leader, High Growth Markets, KPMG in Canada and Global …
Attention retailers: unleash the power of your data
By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …
Aeroplan Miles donated to Air Canada Foundation matched to help transport sick children for medical care they need away from home
Matching Miles Campaign Means Aeroplan Members Double the Value of their Miles Given to Help Sick Children MONTREAL–Donors wanting to help sick children travel for needed medical care will be able to double the impact of their contribution next week through the Aeroplan Miles Matching campaign in support of the …