New research reveals significant disconnect between what’s needed to achieve consumer attention and the actual evidence
AcuityAds Comprehensive Study on the State of Audience Attention to Digital Advertising Has Surprises TORONTO–AcuityAds, a technology leader that provides targeted digital media solutions by leveraging its proprietary Artificial Intelligence (AI) technology to enable advertisers to connect intelligently with audiences across digital advertising campaigns, today announced the release of a …
Consumers’ digital habits, expectations driving real change in retail, but retailers in Canada slow to adapt
Canadian retailers stepping up to disruption, but feeling the pressure TORONTO–Widespread disruption from technology, shifting consumer behaviours and preferences across demographic groups, and changing economic impact continue to radically transform retail in Canada, says KPMG’s Willy Kruh, Consumer and Retail National Leader, High Growth Markets, KPMG in Canada and Global …
Attention retailers: unleash the power of your data
By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …
Aeroplan Miles donated to Air Canada Foundation matched to help transport sick children for medical care they need away from home
Matching Miles Campaign Means Aeroplan Members Double the Value of their Miles Given to Help Sick Children MONTREAL–Donors wanting to help sick children travel for needed medical care will be able to double the impact of their contribution next week through the Aeroplan Miles Matching campaign in support of the …
Ratehub Acquires MoneySense
Canada’s leading personal finance brands team up to connect more Canadians with advice, tools, and insights for smarter financial decisions TORONTO–Ratehub Inc., which connects Canadians to the best financial products in the market, announced it has acquired MoneySense, one of Canada’s leading personal finance media brands, from Rogers Media. The …
Canada Post segment reports $94-million loss before tax in third quarter
Corporation projects to end the year with a loss OTTAWA–Canada Post recorded a loss before tax of $94 million for the third quarter of 2018, mainly due to the costs of implementing the final pay equity ruling, which will adjust how much delivery employees in suburban and rural Canada (RSMC) …
Air Canada buys AIMIA to acquire Aeroplan Loyalty Business
Aeroplan loyalty business to be sold to Air Canada for all-cash purchase price of $450 million MONTREAL–Data-driven marketing and loyalty analytics company Aimia Inc. has a definitive share purchase agreement with Air Canada for the purchase by Air Canada of all of the issued and outstanding share capital of Aimia …
Popular Carrot Rewards App Celebrates Million-User Milestone by Launching Carrot Plus
TORONTO–Carrot Rewards, Canada’s most popular wellness app, marks the arrival of its one-millionth user today by launching Carrot Plus, a version that enables Canadians to earn rewards up to 10x faster when they achieve their daily walking goals. The celebrated platform — named Best App in Canada by MobileSyrup and …
CUPW Says it “Will Keep Up the Fight for Free Collective Bargaining”
OTTAWA–The Canadian Union of Postal Workers (CUPW) and the Canadian Labour Congress (CLC) condemned the Trudeau government’s back-to-work legislation. Once again, CUPW and the CLC are calling for free and fair negotiations between CUPW and Canada Post for its two biggest bargaining units. The federal government is planning to introduce …
Consumer advocates welcome action on external banking complaints system
Finance Minister Bill Morneau commented on first step to address external banking complaints system TORONTO–CARP, the Consumers Council of Canada and FAIR Canada welcome a measure in the Fall Economic Statement signalling the government heard consumer opposition to unfair banking dispute rules: banks should not be able to choose their …