Digital Transformation with the Launch of Insights Call Analytics Hub
New product line allows companies to leverage call data to improve the way they do business OTTAWA–Versature, a Canadian provider of SaaS-based business VoIP communications solutions, today announced the launch of its new analytics product line, Insights. This new product line leverages Versature call data to improve customer relationships, increase …
Canadian Tire targets eCommerce Experience with First-in-Canada Technology
More ways to shop in-store and online; New ways to ‘click-and-collect’, including first-of-its kind Self-Serve Pick-Up Tower in Canada Canadian Tire announced today new eCommerce solutions that put customer convenience at the heart of online shopping. Canadian Tire is the first-ever Canadian retailer to put into market new, automated, 16-foot Self-Serve …
Webware and Staples Canada Announce Partnership
Partnership provides bricks and mortar presence for Webware’s do-it-for-me website platform Webware.io announced a partnership with Staples Canada that promises to disrupt the Canadian website market and make it easier than ever for small businesses and entrepreneurs to leverage the digital world to build their business. As part of the …
Postal Workers’ rotating strikes continue; special mediator involved
Ottawa region, small towns in BC, Montreal, among targets While negotiations continue with the help of a special mediator, the Canadian Union of Postal Workers (CUPW) began strike action in Sorel, St-Jean, Valleyfield, Vaudreuil-Dorion, Que., at 7:00 a.m. local time on Wednesday, Oct. 31. Rotating strikes started in Ottawa and …
SCENE Piloting New Program Upgrade in Edmonton
Offers Exclusive Perks and More Points SCENE is running a pilot program of a new premium SCENE Gold loyalty card that offers bigger and better rewards for members. Beginning today, SCENE users in Edmonton, Alberta, can upgrade their membership to turn movie-going into the ultimate entertainment experience, with dedicated concession …
Moneris launches marketing analytics tool
Offlinx helps businesses to measure the store-level impact of their digital marketing efforts at national, provincial and regional levels Moneris Solutions Corporation, Canada’s largest processor of debit and credit card payments, today launched Offlinx, a digital marketing analytics tool that helps businesses measure the impact of online advertising on in-store …
New data breach reporting requirements come into force this week
Office of the Privacy Commissioner of Canada Businesses have new obligations under breach of security safeguards rules coming into force this week, says the federal Privacy Commissioner. Changes to Canada’s federal private sector privacy law will require organizations to report certain breaches of security safeguards to the Commissioner’s office and …
Postal work stoppages continue, spread to Sudbury, Saint John and Vancouver
CUPW to continue their strike action in Saint John and Sudbury While negotiations continue, the Canadian Union of Postal Workers (CUPW) continued their rotating strike action in Saint John, NB and Sudbury, ON. The rotating strike action began at 12:01 am, Friday, October 26 in Saint John and Sudbury (local …
The Evolution of Data Science
By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …
The Evolution of Relationship Marketing
By Stephen Shaw Thirty years ago, the term relationship marketing quietly slipped into the business lexicon. At the time marketers were grappling with the early stages of market “demassification”, forcing them to work much harder to reach a mass audience. Meanwhile the introduction of marketing automation systems promised to make …