Cerebri AI Selected for Mastercard Start Path; Leverages Mastercard’s “Do It Together” Approach to Connect Top Startups with Banks and Merchants

AUSTIN–Cerebri AI, the creator of the Cerebri Values™ system for enhanced customer experience, was one of 10 startups recently selected from a global pool of over 1,600 applicants to join Mastercard’s Start Path program.

An award-winning startup engagement program, Start Path taps into Mastercard’s global network – including its people, products and partnerships – to connect later-stage startups with banks and merchants all over the world. First launched during 2014, the Start Path program has built a global network of innovators committed to collaboration.

The Cerebri Values system automatically matches individual customers to offers at scale to rapidly and efficiently achieve KPIs. With a single, dynamic metric, Cerebri Values monitors the true brand commitment of the entire customer base and represents the collective voice of the customer in strategic discussions. Cerebri Values is the new science of CX, deployed on a SaaS basis behind the corporate firewall via a dedicated UX or as easily-integrated APIs.

“We are honored to be chosen for Mastercard Start Path, joining an elite class of emerging companies delivering innovative solutions to the financial services sector,” said Jean Belanger, Cerebri AI’s co-founder and CEO. “Connecting with Mastercard’s worldwide experts and business partners will help us accelerate our plans to transform customer experience into a competitive advantage for Fortune 500 enterprises.”

“Collaborative innovation between rising startups and leading organizations will drive scale, unlock new opportunities and propel the future of commerce,” said Amy Neale, vice president, Mastercard. “We welcome Cerebri AI to Start Path and our global network of cutting-edge payment and technology partners.”

Cerebri AI enables enterprises to measure the value of every customer interaction – sales, marketing, service – from the customer’s point of view. Our product, Cerebri Values, is the first true measure of customer experience (CX) and is incredibly easy to use – every interaction is valued in dollars. Cerebri Values also measures the impact of next best actions on customers’ commitment to brands and propensity to spend, maximizing customer-related KPIs. Headquartered in Austin with offices in Toronto and Washington, DC, the company has 50 employees who have been awarded over 130 patents to date.

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