Avoiding fraud year-round
By Kevin Deveau The holiday season is now behind us and with all the sales, promotions, new products, gift-giving occasions and well wishes sent and received, organizations will have plenty of engagements with their new and existing customers. Unfortunately, any gift-giving season can be a hotbed for different forms …
The future of DM may be TV
Data will power television’s resurgence By Peter Boggs One might think the days of cable television are numbered. Video consumption habits are changing as new digital competitors emerge. Cord-cutting is accelerating while those viewers who are still loyal to traditional television are recording shows and skipping commercials. These are serious …
To chat or not to chat
By Aidan O’Shea Talking: it’s an action that humans engage in every day. As technology becomes more advanced, we’re not just talking to each other anymore: we’re talking to the likes of assistants such as Alexa and Siri, our phones and our remotes, enabled by automated advanced speech recognition technologies. …
To win customers, build trust
By Sabrina Leblanc The vast majority of Canadians (95%) believe trust plays a role in making big purchase decisions, according to new SurveyMonkey research of over 3,000 consumers around the world, including input from over 1,000 Canadians. However, that trust is difficult to earn; an earlier study of ours shows …
Why customer experience is everyone’s job
By Neal Dlin Have you ever called customer service (CS) and been told any of the following? –“I’m sorry, Mr. Smith, but that’s our company policy. There is nothing I can do.” –“Yes, Mrs. Jones, our web site does say you can call Customer Service to register, but I’m afraid …
Canadian ad spending to see continued growth in 2019 at 5.2% according to Dentsu Aegis Network
Canada continues to outpace global ad spend growth forecast of +3.8% in 2019; Digital to hit 50% of total share in Canada, 10% higher than global total; Mobile expected to see greatest growth of all digital platforms in Canada, +6% year over year hitting 70% share of total digital spend in 2019 …
How Harry Rosen is using segmentation to enhance its customer appeal
By Michele Sexsmith Most retailers are fortunate if they know their regular customers well enough to give them a familiar nod as they enter the store. On rare occasions, they might know a customer’s name and engage in idle conversation. Then you have Harry Rosen, where some of the sales …
Successfully segmenting customers
By Rob Daleman For today’s business-to-business (B2B) marketer, proper market segmentation is a key step that will make or break your marketing campaigns and go-to-market models. While not as focused as account-based marketing, a well-defined segmentation model offers the ability to break down a larger market to better target your …
OTT for niche segmentation
By Dan Goikhman Standard cable TV has been the long time programme viewing giant in the Canadian market. Then Netflix was introduced in 2010, providing over-the-top (OTT) viewing and the whole game changed. Viewers across the country liked the comfort and easy access of OTT services and subscriptions have been …
Marketing in 2019: same, but different
By Debbie Major Do you really know what your client customer’s needs? Do you know what is keeping them up at night? What does your client look like? What is your customer’s avatar: male, female, young adult, senior or child? Where do they hang out? Where did they go to …