How To Improve the Customer Experience
By Charles Ingram Take a moment to think back to the shops frequented by your parents and maybe even your grandparents. Back in the pre-Internet days, those shops were likely small businesses owned by people who knew your family members by name, asked about their kids and worked to create …
Trends That Are Reshaping the CX
By David Yee Digital transformation has irrevocably changed marketing and retail industries for the better. Not only have brands embraced digital, they’ve completely reshaped their business models bridging the digital and bricks-and-mortar experiences to empower and engage customers wherever they are. Future success in marketing and retail will lie in …
Service So Good…I’m Glad They Know My Data
By Max Ball My airline gets it. Whenever I call, I am warmly greeted with something along the lines of: “Hello J, are you calling about your flight scheduled to leave on Monday?” They know who I am, and they even call me by my name (or at least they …
The Direct Blur
By Carl Boutet As the lines of physical and digital commerce increasingly blur, does our ability to directly connect with consumers also fall out of focus? Can even the faintest line of differentiation be discerned? Are those differences still relevant? There are so many questions as the channels with which …
Creativity: A Fading Spark We Must Reignite
By Agostino Guastella Art has been in my life from the day I was old enough to use a crayon. Growing up, I was lucky to have my creativity nurtured at home and in school. My high school art teacher recognized my passion for art, exposed me to its application …
Knowing Who’s At The Party
By Paul Tyndall Event sponsorships give organizations ways to raise their profiles, but it’s hard to measure their effectiveness. It’s a challenging question for executives who want to know if the events they are being asked to sponsor will attract the consumers they are trying to reach. The problem has …
Images: The Currency of eCommerce
By Sergey Kostikov What a brand says—visually—is more powerful than what it tries to say verbally. But for a brand to express itself in images rather than words, for it to use the fewest words possible, to know what words to say and what images to display requires data: instant …
Why DYI Your Logo
By Janil Jean Every day more and more businesses are moving online just to meet consumer demands. Unsurprisingly, this demand confluences with the rise of mobile device users by as much as 61% in 2018, according to research gathered by Statista1; it also reports there will be a 17.5% sales …
The Case for Omnichannel Marketing
By Rytis Lauris Digital marketing is evolving, and it’s not hard to see why. The digital consumer of today is more demanding than ever before, and they aren’t willing to negotiate on the kind of experience they’re looking for. We see customers reaching out on several different channels and expecting …
Mixed Reality is the Next Revolution
By Alon Melchner Let’s look back ten to 12 years and consider if anyone could imagine just how smartphones would change our lives or the effect it would have on our social life, leisure, finance and our consumption of data and sales. Just consider that nearly half of holiday shoppers …