Pivot To Integrated Digital Strategies
By Kenneth Evans In the age of technology, social media, influencers and the steady decline of conventional media, it’s clear that new marketing strategies involving non-traditional advertising should be the direction brands should be considering. Yet are chief marketing officers (CMOs) shifting their strategies accordingly? This is what we set …
Reinventing Retail For Marketers
By Adriano Almeida Think about the last time you attended a trade show. You probably registered online and then travelled to some conference centre or hotel for the promise of receiving education, insight and experiences that were tailored to your particular field of interest. Whether for business or pleasure, these …
Q&A: Developing Relationship Marketing
By Stephen Shaw In 1983 a professor at Texas A&M University by the name of Leonard Berry coined the term “relationship marketing” in a paper he presented at an American Marketing Association event. His premise: businesses should focus more of their marketing resources on serving existing customers. Professor Berry never …
Understanding Tomorrow’s Canadian Consumer
By Paula Courtney What motivates the consumer of today and what will motivate them tomorrow? This is the eternal question that, in retail, we must be continuously mindful of. In partnership with the Retail Council of Canada and Google, WisePlum recently launched our second annual study: Understanding the Canadian Consumer, …
Why Web-Based Augmented Reality
By Zander Mabin In the last decade, augmented reality (AR) has quickly changed how all manner of industries reach and interact with their audiences. AR has found strong footholds in sectors like marketing and retail and the technology thrives in them for two reasons: one, because it engages customers to …
Innovative CMOs are creating superior business value by rewiring their organizations to deliver hyper-relevant customer experiences, Accenture study finds
Businesses that prioritize customer experience generate 11 per cent higher shareholder returns TORONTO–A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 per cent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture …
OpenText Streamlines Enterprises’ Digital Customer Communications
Self-Service Innovations in Exstream Empower Marketers WATERLOO– OpenText announced version 16.6 is generally available now and will be launched in July 2019 at its annual user conference, OpenText Enterprise World. Innovations in its market-leading customer communications management solution, OpenText Exstream, are being previewed at Document Strategy Forum 2019 (DSF ’19). …
Mountain Equipment Partners with Cineplex to Boost In-Store Digital Experience
Companies Working Together on Strategic Digital Signage Solution at 20 Locations Across Canada TORONTO–Cineplex Digital Media has partnered with Mountain Equipment Co-op to deliver a unique digital signage solution that optimizes the retail experience for customers at MEC stores across the country. Leveraging its strategic experience design services, CDM introduced …
New Bond Report Reveals Loyalty Program Expectations on the Rise
Could Unlock Billions in Spend by Bringing Experience up to Par with Expectations; Rewards only account for 25% of what drives loyalty member satisfaction; Top programs announced; Leaders adopt experience differentiators Global customer experience marketing, management and measurement company, Bond Brand Loyalty, in partnership with Visa, released its 9th Annual Loyalty …
Canadian’s Trust of Major Organizations Showing Cracks
Fourth annual Proof Inc. CanTrust Index reveals drop in trust levels across all categories TORONTO– After three years of stability, the 2019 Proof Inc. CanTrust Index reveals a significant drop in Canadians’ trust in major institutions, organizations, leaders and many sources of information. Overall, the study saw a decline in …