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By Stephen Shaw Marketers have more customer data to work with than ever before —so why are they still struggling to convert numbers into meaningful insight? Getting answers that lead to breakthrough strategy starts with knowing the right questions to ask. A few years ago, one of this country’s leading …

Ann Handley is the Chief Content Officer of MarketingProfs and the best-selling author of two books on content marketing. By Stephen Shaw At a time of crisis brands usually prefer to play it safe. Which is why their expressions of solidarity rarely rise above the level of greeting card sentiment. …

By Allen Davidov During an unprecedented period like we are experiencing during the COVID-19 pandemic, decisions about marketing could not be more front and centre. Instincts may suggest the prudent choice for many leaders is to act defensively, cutting expenses or scaling back areas that do not always have a …

By Janine Allen The long-held view of marketing is that it includes the 5 “Ps” — product, place, price, promotion and people. The case can also be made for a 6th “P” — public relations. The interaction between public relations and marketing is a symbiotic and mutually beneficial relationship. As …

Continues to drive real-time business intelligence and results for customers DALLAS, TX–Infogroup has changed its name to Data Axle. The change combines the company’s 45-year heritage of data leadership with a continued investment in, and delivery of innovative technology solutions and professional services. For the past ten years Data Axle …

TORONTO–The 2020 EFFIE Awards have reached the final round of winner announcements, after the Silver Winners were revealed. The Finalists, Bronze, Silver and Gold winners are being announced at different times during September, leading up to the Canadian Creative Effectiveness Summit, which takes place on September 30 through October 1st. Hosted …

First half of 2020 findings highlight overall decline in human-initiated attacks, growth in bot attacks targeting financial services organizations LexisNexis Risk Solutions released its biannual Cybercrime Report, which tracks global cybercrime activity from January through June 2020. The report dives deep into how the COVID-19 pandemic has impacted the global …

New research highlights how retail and consumer goods companies must adjust their product and service portfolios to meet consumers locally As consumers refocus on their local community in light of the COVID-19 pandemic, the change in attitudes will be long-term, bringing about the “decade of the home” according to new …

COVID-19 has fundamentally changed business in Canada. While cities and provinces across the country transition in the next phase, many businesses still feel unprepared to open. • When asked if ready to reopen their business next week, nearly a third (30 percent) of businesses say they would not feel prepared …

Inside the Shift to Digital Advertising Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by country. These declines have now started to ease and are expected to gradually moderate over the rest …