Canadian data provider powers branded content with 700,000 targeted emails
Establish a direct line to audience with direct response, CASL email across the country Toronto, ON–Marketers looking for a channel solution that will expedite the company’s brand and messaging have a new large email file to power their campaigns. cmi Media’s CASL compliant email file offers an accelerated response to …
EFFIE CO-CHAIRS ANNOUNCE AWARDS ARE OPEN FOR SUBMISSIONS
TORONTO, ON–Effie Canada 2021 is now open to submissions from the most adaptive and bold brands of 2020. The awards return with a call for entries from brands that, in the face of uncertainty, anxiety and social change, stepped up instead of shying away. Effie Canada’s initial deadline for submissions is January 29, …
ICA WELCOMES THREE NEW BOARD MEMBERS
TORONTO, ON–The ICA has confirmed three new additions to its Board of Directors as it looks to boost diversity in the boardroom. Completing the 17-strong Board of Directors for 2021 are Ira Baptiste, Managing Director, EVP of Brandfire; Ania Russocki, General Manager of Pigeon Brands; and Emma Toth, President at TAXI. At the …
Using Digital Services to Boost Retention
By Kevin Deveau The COVID-19 pandemic has disrupted wide swaths of the world economy, and Canada’s financial services industry is no different. As more Canadians than ever find themselves working from home, more of them are accessing money online, CIBC, for example, saw a 250 percent increase in clients ages …
What a Complex Time to be a Marketer
By Livia Zufferli And I would have said that even before the COVID-19 crisis emerged as a once in a century calamity that would bring the biggest nations and economies to their knees. Or even before the social uprisings resulting from an untenable reality of systemic racism and disadvantage. Companies …
Employing Appointment-Based Videoconferencing
By Scott Wilson and Dr. Richard Tytus 2020 has been a challenging year for Canadians across the country. The COVID-19 pandemic has forced us to change the way we work, socialize and connect with others resulting in a demand for video conferencing services and accessible digital platforms. As more and …
Leveraging 3D/360 Product Images for Successful Mobile Marketing
By Bill Bloom COVID-19 has radically altered the consumer shopping game. From a shopping perspective we are seeing the rise of what McKinsey & Company has labeled the “homebody economy.” In a recent study they found that more than 70 percent of survey respondents don’t yet feel comfortable resuming “normal” …
The Customer-Driven Changes to Manufacturing
By Michael Brassea Customers, businesses, and ultimately end customers, continually seek sophisticated and value-rich, yet affordable products, often customized to their needs and available when they want it. For example, many goods have been infused with electronics, like the Internet of Things, for precise, real-time control and management. Moreover, customers’ …
Customer Loyalty Analytics during COVID-19
By Richard Boire During these difficult times as businesses strive to stay afloat, thoughts of analytics and their impact have become a lower priority for many organizations. Yet, it is during these times that analytics is even more important. The ability to use data for more effective decision-making has fundamentally …
What’s Important to Your Buyer?
By Lee Frederiksen Few, if any, direct marketers haven’t shifted strategy over the past nine months. Uncertainty and change are the order of the day, and this change affects everyone: you and your buyers. You need to anticipate and respond to buyers’ need to assess products, services and providers in …