Customer Loyalty Analytics during COVID-19
By Richard Boire During these difficult times as businesses strive to stay afloat, thoughts of analytics and their impact have become a lower priority for many organizations. Yet, it is during these times that analytics is even more important. The ability to use data for more effective decision-making has fundamentally …
What’s Important to Your Buyer?
By Lee Frederiksen Few, if any, direct marketers haven’t shifted strategy over the past nine months. Uncertainty and change are the order of the day, and this change affects everyone: you and your buyers. You need to anticipate and respond to buyers’ need to assess products, services and providers in …
Why Prioritize Data Protection
By Kal Irani Retail is looking different this year, with more consumers turning to online shopping platforms. According to Statistics Canada, over the years retail eCommerce sales have become more prominent, reaching a record $3.9 billion in May 2020 alone, a 2.3 percent increase since February, and a whopping 110.8 …
Dinner and a new suit arrive by delivery together?
Harry Rosen Partners with DoorDash to Introduce Same-Day Holiday Delivery TORONTO, ON–With the holiday countdown officially on, Harry Rosen, Canada’s leading luxury menswear retailer, announces a new partnership with last-mile logistics platform DoorDash to make this season of giving a little more convenient and a lot more joyful. While this …
CMO Study: Canadian CEO Reveals Benchmarks
250B Marketing Interactions and How 100 C-Suite Executives Really Feel About Marketing Post-COVID VANCOUVER, BC–StrategyBox CEO Aaron Vidas announced a new report benchmarking ad performance from 250B marketing interactions since the start of the COVID-19 pandemic. This, coupled with 100 C-suite executives’ interviews on what they now expect from Marketers, …
Hockey Canada Announces Partnership with Swiss Chalet
Iconic Canadian brand becomes official restaurant partner, presenting sponsor of Countdown to Puck Drop VAUGHAN, ON–Hockey Canada has introduced Swiss Chalet as a new International Marketing Partner, a four-year agreement that will make it the official restaurant partner of Hockey Canada. The announcement comes ahead of the 2021 IIHF World …
Engagement Labs Announces Multi-Year Renewal with media, agency
Leading Global Media and Advertising Agency Client Renews TotalSocial Three-Year Contract TORONTO, ON–Engagement Labs Inc. has secured a three-year renewal with a leading media agency. The deal is valued at CAD $430,000 with a 2.5 percent increase on the second and third years of the contract. TotalSocial has become an …
RetailMeNot.ca Surveys Canadians About Their Holiday Shopping Habits This Year
TORONTO, ON–The holidays are almost here, and this year more than ever before, Canadians will be turning to online shopping to ensure they get everything they need for the season. According to a recent survey by RetailMeNot.ca, a J2 Global business within its Ziff Davis division, a third of Canadian …
Flipping the Brand Script
Bend Beauty’s narrative shift during the COVID-19 pandemic By Brooke Stephen In a year that has demanded more honesty and transparency from the businesses we choose to support, consumers want more information about the ethos behind brands. Communicating your brand purpose has therefore become more important than ever before. Creating …
The Future of Marketing
Interview with Mathew Sweezey, director of market strategy at Salesforce.com By Stephen Shaw Marketers have always been on the front lines of change. Each technological leap forward, each cultural inflection point and each seismic shift in the market has brought a new set of existential challenges. Embattled marketers have always …