TORONTO, ON–The ICA has confirmed three new additions to its Board of Directors as it looks to boost diversity in the boardroom.

Emma Toth

Completing the 17-strong Board of Directors for 2021 are Ira Baptiste, Managing Director, EVP of Brandfire; Ania Russocki, General Manager of Pigeon Brands; and Emma Toth, President at TAXI.

At the same time, the ICA is saying goodbye to Board Director Jim Kabrajee, the CEO of Marshall Fenn, after nearly 15 years of service; along with Rob Levy, President at Brandfire;
and Matt Shoom-Kirsch, Chief Operating Officer at TAXI.

Each of the new board members brings an impressive range of experience to the table.

Ira Baptiste

Baptiste’s 25-year career as an advertising and marketing executive has seen her work with clients such as Molson Breweries, Labatt’s, Kellogg’s, and Mars. Russocki has operated at executive level in both advertising and brand and design agencies, and has also led marketing on the client side for Rogers AT&T and the University of Toronto. During her agency career, Toth has headed business and strategy across several top-tier brands including Danone, Wendy’s, Kraft-Heinz, and Sanofi, resulting in recognition at the Clio
Awards, D&ADs and Effies.

Scott Knox, President & CEO of the ICA, said: “The ICA’s three new Directors will bring new energy to the organization’s drive to amplify, protect and transform Canada’s agency sector. There’s no doubt that the vast experience and talents of Ira, Ania, and Emma will push our commitment and passion to higher levels.”

Ania Russocki

Andy Krupski, Chair of the Board of Directors and Chair of The Hive, praised the board members who are standing down. He said: “Thank you to Matt Shoom-Kirsch and Rob Levy who have supported the ICA superbly over the past few years. I’d like to pay special tribute to, Jim Kabrajee, the board chair in 2009/2010 and Fellow of the ICA, for his near 15-years’ service as a Director.”

ICA is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Its mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training. The membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.

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