Analytics firms among region’s $700,000 grant recipients
MONTRÉAL, QC–Canada Economic Development for Quebec Regions has granted $700,000 in support to three businesses in the metropolis and to help create 95 jobs. The vitality and dynamism of communities—founded on strong, resilient, innovative SMEs—ensure sustainable economic growth for all and quality jobs for Canadians. Keen to understand clearly the …
Online customizing tool allows promotional personalization
EVANSTON, Ill–SellersCommerce, the leading SaaS eCommerce platform built exclusively for the promotional products industry across North America & Canada, has announced the launch of a new robust decoration tool called Decorator Pro. The Decorator Pro is a new online customization tool that promotional products distributors can use to provide embroidery …
Tracking the Customer Journey in 2021
By Jeremy Levy, CEO of Indicative Across many different industries, 2020 has been about reacting to an unpredictable series of events — a global pandemic followed by a recession that made consumers more pessimistic than they were in 2008. This year has somewhat darkly reinforced the truism that nobody can …
GainShare Performance Marketing Launches to Turn Response into Revenue
The agency uniquely combines creative, video and performance integrated marketing services that are multichannel and data-driven CHICAGO, IL–Following a year of rapidly accelerated digital transformation and 15 percent company growth in 2020, Northern Lights Direct, the leading performance marketing agency in North America, has launched as GainShare Performance Marketing. Alongside …
Study: Chat Commerce Drives Higher Revenue, Better CX
Clickatell makes it possible for brands and consumers to engage and transact via mobile chat and digital channels with industry-leading communications commerce platforms and solutions REDWOOD CITY, CA–Companies that deploy chat in commerce see higher revenue growth, stronger customer retention, reduced service costs, and increased marketing effectiveness than companies that …
Canada’s largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks
MISSISSAUGA, ON–North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic’s clients. Additionally, he will play a …
ICA LAUNCHES CREATIVE POWER LIST
Boosting transparency, celebrating creativity in Canada’s agency sector TORONTO, ON– The ICA is launching a transparent ranking system of agency creativity in Canada based on the awards that matter. Called Creative Power List, the new rankings are designed to help Canada’s agencies focus on the national and international awards that will deliver the greatest …
Understanding Canada’s New Privacy Rules in the Making
By Mairead Matthews and Rob Davidson The federal government introduced Bill C-11 in November as its first major attempt to change Canada’s privacy laws in decades. The proposed Consumer Privacy Protection Act (CPPA) is expected to modernize and, in some cases, toughen privacy and stiffen violation penalties for the digital …
What the Experience Renaissance Means for Your Business
By Gregor Barry With every new year comes new resolutions intended to shape how we will live, work and interact with others — but this isn’t an ordinary year. The ongoing COVID-19 pandemic has upended people’s lives, inspiring unique and rapidly changing consumer attitudes and expectations that brands must satisfy …
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce
Brian Solis is the Global Innovation Evangelist for Salesforce and a Renowned Digital Prophet and Author By Stephen Shaw When the pandemic first struck, most businesses were stunned by the severity of the impact. Seeing people storm online for essential goods made them take stock of their digital readiness. Alarmed …