AdvertisingIndustry TrendsPrivacy

Canadian customers among least trusting in the world with their personal data: KPMG

Advertising among least trusted sectors; Canadians demand better digital experiences; Companies win by earning loyalty through transparency, innovation TORONTO–Nearly two-thirds of Canadians don’t trust any organization to see or hold their personal data, finds a new report from KPMG in Canada. The report Me, my Canadian life, my wallet, finds …

Industry NewsPrivacy

New data breach reporting requirements come into force this week

Office of the Privacy Commissioner of Canada Businesses have new obligations under breach of security safeguards rules coming into force this week, says the federal Privacy Commissioner. Changes to Canada’s federal private sector privacy law will require organizations to report certain breaches of security safeguards to the Commissioner’s office and …

Data SecurityPrivacy

Majority of Canadians OK with sharing personal data–Study

Millennials are overwhelmingly comfortable with data-sharing TORONTO–Research released by the Canadian Marketing Association (CMA) reveals that more than three-quarters (76 per cent) of Canadians (in line with the global figure of 77 per cent), are pragmatic or unconcerned about sharing their personal data. This view is even more prevalent among …