Antoinette Benoit is 2019 Marketer of the year at CMA Awards

TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …

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CMA updates ethics code, practices, adds toolkit

The Canadian Marketing Association (CMA) (www.the-cma.org) has recently released revisions to its Code of Ethics and Standards of Practice to help Canadian marketers maintain high standards of professional conduct and strengthen their knowledge of compliance requirements. “Marketing has the power to transform business,” said John Wiltshire, president and CEO of …

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CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules

The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to “consent fatigue”. Part of the CMA’s …

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