Three-quarters of Canadians feel more comfortable sharing personal data with businesses if there is transparency: Canadian Marketing Association
Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …
Diverse senior leadership key to engagement, retention: Canadian Marketing Association
Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …
Wiltshire retiring from role as president of The CMA
CMA announces executive leadership changes TORONTO, ON–The Board of Directors of the Canadian Marketing Association (CMA) announced that John Wiltshire has decided to retire from his role as President and CEO effective May 2, 2022. “John has made an outstanding contribution to the CMA over the past five years,” says …
CMA, AMA Toronto join forces to champion mentoring, development
TORONTO, ON–The Canadian Marketing Association (CMA) and AMA Toronto, a part of the American Marketing Association, are joining forces to champion the mentoring and development of young marketers. “Our collaboration enhances our ability to support marketers at various stages of their careers, deepen their knowledge and strengthen their career paths,” …
Proposed Canadian Privacy Law Changes, And Impacts on Marketers
OTTAWA, ON and TORONTO, ON–The COVID-19 pandemic has transformed how Canadians live, work, access information and connect with each other, making digital technology more important than ever. In view of these trends, the federal government has introduced the proposed Digital Charter Implementation Act (DCIA) 2020, Bill C-11, which, if passed, …
Research reveals significance of professional designation for marketers
New research by Key Media shows strong support for the Canadian Marketing Association’s Chartered Marketer program TORONTO, ON–New research revealing strong support for professional designations demonstrates the value of Canada’s Chartered Marketer program. Business leaders overwhelmingly (95%) view applicants with a professional designation as more desirable than those without, according …
Antoinette Benoit is 2019 Marketer of the year at CMA Awards
TORONTO, ON–A sold-out crowd of 1,200 people gathered this evening to celebrate the winners of the Canadian Marketing Association’s (CMA) 2019 Awards, presented by TD, including presentation of our premiere awards: Marketer of the Year, Best of the Best, Lifetime Achievement and Top Cause. “Every year, we are impressed by …
CMA updates ethics code, practices, adds toolkit
The Canadian Marketing Association (CMA) (www.the-cma.org) has recently released revisions to its Code of Ethics and Standards of Practice to help Canadian marketers maintain high standards of professional conduct and strengthen their knowledge of compliance requirements. “Marketing has the power to transform business,” said John Wiltshire, president and CEO of …
CMA Urges Privacy Commissioner not to Change Longstanding Consent Rules
The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to “consent fatigue”. Part of the CMA’s …