Marketing AutomationOperations and Logistics

Four steps to add oomph to your marketing automation strategy

Many powerful tools have emerged to help marketers better understand their audiences, improve brand recognition, streamline messaging and generate sales for their businesses. Investing in these technologies can make a marketer’s life a lot easier, but developing a creative strategy to implement each tool is key and gives projects more …

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Marketing AutomationOperations and Logistics

Automating the marketing ecosystem

Half a century ago IBM revolutionized the computing business by separating programs from hardware. Today a comparable revolution is underway: the shift to browser-based applications in the cloud. But that poses a dilemma for marketers: how do they combine multiple standalone applications to form a unified marketing ecosystem?   At …

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