DigitalExperiential MarketingMarketing AutomationMobile MarketingSocial Media

Top five marketing skills in demand in 2017

Here is a look at the top five jobs and skills that will be in high demand in the ever-evolving marketing industry in 2017: Paid social Mobile browsing is on the rise. Most consumers are using their smartphones for messaging, email and social media; therefore, a lot of companies are …

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Customer ServiceIndustry NewsMarketing AutomationOmnichannel Service

DeviceBits’ new whitepaper addresses growth of self-service automation

COLUMBUS, Ohio — DeviceBits has released its latest whitepaper: Self-Support Automation: The New Strategy Powering Customer Service. The whitepaper highlights the transition companies are undergoing today to ease the burden of traditional customer service into more of a self-service support environment desired by consumers. Click here to access the white paper. Driven …

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Industry NewsMarketing Automation

OpenText top B2B Integrated Managed Services provider: Ovum report

WATERLOO — OpenText has been ranked the leading B2B Integration Managed Services provider in the new Ovum report titled Market Landscape: B2B Integration Managed Services Providers, 2016-2017. Conducted independently by Ovum, the report evaluated more than 260 capabilities of the leading B2B integration managed services providers and their offerings. According …

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Marketing AutomationOperations and Logistics

Four steps to add oomph to your marketing automation strategy

Many powerful tools have emerged to help marketers better understand their audiences, improve brand recognition, streamline messaging and generate sales for their businesses. Investing in these technologies can make a marketer’s life a lot easier, but developing a creative strategy to implement each tool is key and gives projects more …

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Marketing AutomationOperations and Logistics

Automating the marketing ecosystem

Half a century ago IBM revolutionized the computing business by separating programs from hardware. Today a comparable revolution is underway: the shift to browser-based applications in the cloud. But that poses a dilemma for marketers: how do they combine multiple standalone applications to form a unified marketing ecosystem?   At …

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