Applied AIMarketing Automation

Algorithm turns into powerful flight marketing site

Flytrippers, seen on Dragons’ Den, expands flight deal-finding algorithm from coast to coast QUEBEC CITY–Winter is coming… and with it often comes a trip to warmer places for many Canadians. Thanks to the two young entrepreneurs behind the popular Quebec flight deal website Flytrippers, all Canadians will now be able …

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Data AnalyticsEngagement & AnalyticsMarketing AutomationOctober 2018 Issue

The Evolution of Data Science

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

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Applied AIMarketing Automation

MightyHive Expands Operations into Canada

Tessa Ohlendorf appointed managing director MightyHive, a major programmatic and analytics solutions partner, is expanding  into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered in Toronto, the MightyHive Canada enterprise sales and client management team is hoping to add to its growing relationships with customers such as …

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Location-based MarketingMarketing Automation

POTLOC finds new funding, expands intelligent crowdsourcing insights

Montreal–POTLOC, the Montreal startup for location-based consumer market studies, closed a new funding round at $2.5 million. Ecofuel Fund, a seed investment fund for clean technologies, led the funding round, closing with an oversubscription surpassing the targeted amount fivefold. POTLOC has attracted notable investors such as Desjardins Capital and CapHorn …

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March 2018 IssueMarketing Automation

Leading marketing automation developments

Affordability, improved experience and features enable companies to utilize MA By Irek Klimczak According to the Email Marketing & Marketing Automation Excellence 2017 report, sponsored by GetResponse, budget, data quality and knowledge (e.g. on how to develop a strategy, use the available tools or create relevant content) were the top …

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Customer Relationship ManagementData AnalyticsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Customer Relationship ManagementDigitalEmail MarketingMarketing Automation

If your email marketing has more than 21 character subject lines, you may be lowering response

CHICAGO–Subject lines under 21 characters generated a 31 percent higher-than-average open rate, yet they account for less than 5 percent of all email subject lines, according to new data from Yes Lifecycle Marketing. In the newly released, “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type …

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Customer CentricityCustomer Relationship ManagementEngagement & AnalyticsLoyaltyMarketing AutomationWorkforce Management

Proprietary platform delivers customer journey engagement

TORONTO–CentricIQ, a leading marketing intelligence and performance agency, today launched CentricIQ LINK, a people-based marketing platform designed to help their clients GET PERSONAL. CentricIQ LINK delivers people-based marketing to help drive customer acquisition and brand loyalty. It brings together data and intelligence to create unique customer journeys across all offline and …

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Data AnalyticsMarketing Automation

From mass media to targeted distribution

How analytics helped Yellow Pages optimize its products and distribution strategy Like many of its 240,000 small business customers across Canada, Yellow Pages (YP) has been challenged by the digital age. While many consumers and advertisers are embracing online search and social media, traditional print media remains an important component …

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Marketing Automation

Marketers are automating ourselves to death

Peter Drucker once said: “The human being is a very poorly designed machine tool. The human being excels in coordination. He excels in relating perception to action. He works best if the entire human being—muscles, senses, and mind—is engaged in the work.” Marketers and salespeople have an insatiable appetite for …

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