IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help drive high engagement …

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Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience, Increase ROI from Data

Marketing automation solutions market to reach $6.36 billion by 2025, finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to …

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Datable to provide loyalty platform for Five Leading Consumer Brands

VANCOUVER–Datable Technology Corp, whose core product, PLATFORM3, is an integrated suite of digital marketing applications sold as Software-as-a-Service (SaaS), has signed five license agreements to provide its loyalty and rewards solution to leading consumer brands. Four of these programs are expected to be completed in 2019. These agreements will generate …

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OpenText Streamlines Enterprises’ Digital Customer Communications

Self-Service Innovations in Exstream Empower Marketers WATERLOO– OpenText announced version 16.6 is generally available now and will be launched in July 2019 at its annual user conference, OpenText Enterprise World. Innovations in its market-leading customer communications management solution, OpenText Exstream, are being previewed at Document Strategy Forum 2019 (DSF ’19). …

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Venzee Technologies Completes Integration, Commences Client Onboarding

VANCOUVER–Venzee Technologies Inc. has completed integration of its Venzee Mesh API content distribution platform with one of its five previously announced Product Information Management (PIM) channel partners and has commenced onboarding manufacturers and distributors of the channel partner. This well-established PIM company provides digital supply chain solutions to mid-size and …

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TRADER Introduces Live Chat

TRADER Introduces Live Chat Solution to Enable Car Shoppers to Instantly Connect with Dealers Online TORONTO–TRADER Corporation is pleased to announce a new strategic partnership and messaging platform that will enhance the car shopping experience for Canadian consumers. The company has partnered with leading online messaging software provider, Contact At …

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Algorithm turns into powerful flight marketing site

Flytrippers, seen on Dragons’ Den, expands flight deal-finding algorithm from coast to coast QUEBEC CITY–Winter is coming… and with it often comes a trip to warmer places for many Canadians. Thanks to the two young entrepreneurs behind the popular Quebec flight deal website Flytrippers, all Canadians will now be able …

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The Evolution of Data Science

By Richard Boire It’s almost impossible to quantify the amount of data generated daily. You have transaction data, online files, social media data and, more recently, mobility data: the list goes on. Our ability to track and store all of this information opens up great opportunities, but the real challenge …

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MightyHive Expands Operations into Canada

Tessa Ohlendorf appointed managing director MightyHive, a major programmatic and analytics solutions partner, is expanding  into Canada with the hiring of Tessa Ohlendorf as managing director. Headquartered in Toronto, the MightyHive Canada enterprise sales and client management team is hoping to add to its growing relationships with customers such as …

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POTLOC finds new funding, expands intelligent crowdsourcing insights

Montreal–POTLOC, the Montreal startup for location-based consumer market studies, closed a new funding round at $2.5 million. Ecofuel Fund, a seed investment fund for clean technologies, led the funding round, closing with an oversubscription surpassing the targeted amount fivefold. POTLOC has attracted notable investors such as Desjardins Capital and CapHorn …

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