Commentary: Why Merging Cryptocurrency With Today’s Payment Platforms Should Generate Rising Revenue Streams
FinancialNewsMedia Report Palm Beach FL–A report by McKinsey & Company on global banking, projected that global payment market revenues are poised to approach $3 Trillion by 2023. As cryptocurrency payment platforms become more common… that number should rise… but the purveyors of traditional payment methods may have to get over …
McDonald’s Canada is first Quick Service Restaurant in Canada to launch nationwide on Google Assistant-powered smart speakers, smartphones
LivePerson helps McDonald’s Canada launch conversational commerce on Google Assistant LivePerson conversational commerce solutions is powering a new conversational service for McDonald’s Canada that is now available to all Google Assistant-powered smartphone and smart speaker users in Canada. This new offering, the McDonald’s Action on Google Assistant — the first …
Airlines are about to become cross-selling marketing machines
Investment expands 777’s presence in the aviation sector, while enabling Air Black Box to broaden its travel connection capabilities for global airlines, airports and other travel brands Air Black Box—the first global travel technology company founded to solve the complexities of cross-selling products and services within the aviation sector—has been …
National Bank Insurance partners with Breathe Life to redefine the purchase of life insurance
MONTREAL–National Bank Insurance announces today a partnership with Breathe Life, a leading Canadian InsurTech specialized in developing direct online insurance distribution solutions. This alliance will accelerate the availability of more secure and frictionless life insurance products to consumers directly online. Designed by Breathe Life and offered via a network of …
New speech technology allows apps to prevent fraud, safeguard privacy, improve customer experience
Voci Technologies, a leading speech analytics platform provider for enterprises, today launched a unique solution that empowers users to leverage voice biometric technology however they choose – from passive verification to active authentication. The solution, which features an open application programming interface (API) for custom development, stands apart by making …
Canadian marketers not keeping pace with disruption, according to study
Traditional tactics prove hard to abandon despite a radically altered environment TORONTO–New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than …
Profiting from sponsored content platforms
By Jerrid Grimm The key to advertising success has always been to tell great stories. And in recent years, many companies have translated this into developing sponsored content. In fact, 30% of global ad spending is set to be invested in native content by 2020, according to a …
Transforming visual communications with responsive design advances
By Paul Vincent The release of the first iPhone in 2008 and iPad in 2010 sparked massive growth in smartphone and tablet usage. This left web designers with a major challenge. Websites were designed for desktop, often with a one-size-fits-all approach. How would web design adapt to these new smaller …
Revolutionizing marketing with merging Big Data, AI and blockchain
Disruptive transparency-driven “democratized data” methodologies promise more accurate, accessible and economical direct marketing By Adam Mittelberg One of the biggest challenges marketers face is customer acquisition and retention. The key to both strategies is possessing the critical data that can help communicate effectively with the highest qualified contact possible and …
New Nielsen program tracks “behaviour in the digital age”
MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …