Disruptive TechnologyMay 2018 Issue

Profiting from sponsored content platforms

By Jerrid Grimm         The key to advertising success has always been to tell great stories. And in recent years, many companies have translated this into developing sponsored content. In fact, 30% of global ad spending is set to be invested in native content by 2020, according to a …

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Disruptive TechnologyMay 2018 Issue

Transforming visual communications with responsive design advances

By Paul Vincent The release of the first iPhone in 2008 and iPad in 2010 sparked massive growth in smartphone and tablet usage. This left web designers with a major challenge. Websites were designed for desktop, often with a one-size-fits-all approach. How would web design adapt to these new smaller …

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Disruptive TechnologyMay 2018 Issue

Revolutionizing marketing with merging Big Data, AI and blockchain

Disruptive transparency-driven “democratized data” methodologies promise more accurate, accessible and economical direct marketing By Adam Mittelberg One of the biggest challenges marketers face is customer acquisition and retention. The key to both strategies is possessing the critical data that can help communicate effectively with the highest qualified contact possible and …

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Customer Relationship ManagementData AnalyticsData-Driven OrganizationsDirect MailDisruptive TechnologyEngagement & AnalyticsMarketing AutomationTargeting and Acquisition

New Nielsen program tracks “behaviour in the digital age”

MARKHAM–Today, Nielsen announced the Canadian launch of the Nielsen Connected Partner Program. The Nielsen Connected Partner Program is an industry first solution that helps companies easily connect their network, discover new Connected Partners, and utilize the most robust measurement data in the world. This data ecosystem allows Nielsen Connected Partners to shift from managing and …

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Disruptive TechnologyEngagement & AnalyticsTargeting and Acquisition

The connected experience

Marketers have been slow to adapt to a post-campaign world where the old familiar rules of brand building are obsolete. To connect with customers today marketers must not only manage channel complexity, they must make the brand more relevant and central to their lives. In the late 1950s the Volkswagen …

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AdvertisingData AnalyticsDisruptive TechnologyLocation-based MarketingTargeting and Acquisition

What personality is that billboard?

Clear Channel develops game-changing approach to selling outside ad space Imagine you’re a media buyer for a clothing store chain and you’re looking to buy outdoor advertising space in downtown Ottawa. You could take the easy route and turn to the usual suspects: well-known neighbourhoods like Sparks Street or around …

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Artificial IntelligenceData AnalyticsDisruptive TechnologyEngagement & AnalyticsIndustry News

Adobe Transforms Personalization With Artificial Intelligence

Adobe to open data science capabilities in Adobe Target, allows integration of brand algorithms with Adobe Sensei SAN JOSE, Calif. — Today’s most successful brands already use data science to personalize experiences and address customer needs. Brands are increasingly building internal statistical models and algorithms to tailor experiences and yet …

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Disruptive TechnologyFinancial Services

Anticipating client needs through optimization analytics

The financial industry sets an example of how to utilize optimization solutions to enhance customer experience and exceed business goals   For years, companies have been working to deploy and optimize sophisticated analytics to better anticipate and accommodate their customers’ needs. In the past, analytics have served a vital role …

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Disruptive TechnologyLocation-based MarketingMobile Marketing

Your location says a lot about you

How EQ Works is using location data to extrapolate customer profiles Marketing based on a person’s location is not a new phenomenon. This has been a popular tactic for about as long as the marketing profession has been around. Fifty years ago, advertisers placing an ad in the New York …

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Artificial IntelligenceCustomer CentricityDisruptive Technology

Win the path to purchase through analytics and artificial intelligence

2017 is shaping up to be the year that artificial intelligence (AI) goes mainstream, impacting an ever larger share of our daily life and transforming just about every business and industry, including retail. Combined with the power of big data analytics, AI opens up new possibilities for retailers to understand …

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