Applied AICustomer CentricityJune 2018 Issue

Enhancing the customer contact experience with AI

By Yishay Carmiel The federal government is betting big on artificial intelligence (AI), with the goal of making Canada a world-leading destination for companies seeking to invest in AI and innovation. Last year it announced that it was spending $125 million on launching the Pan-Canadian Artificial Intelligence Strategy, delivered through …

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Applied AIExcellent ExecutionMay 2018 Issue

Why and when to use AI-based marketing modelling

By Richard Boire The concept of artificial intelligence (AI) is the sort of thing that sets imaginations ablaze. To the general public, AI evokes images of everything from automated contact centres to advanced robots intent on global domination. It sounds futuristic, but to experienced analytics practitioners in marketing—and direct marketing …

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Applied AIMay 2018 Issue

Reinventing customer service with AI chatbots

By Michael J. Martin Not long ago, chatbots were fairly basic. They were programmed to perform specific tasks, responding to straightforward command scenarios where information revolved around single turns. Many chatbots were used as online or search pop ups and could send only simple messages like “How can I help …

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Applied AIMay 2018 Issue

Enabling productive B2B marketing with human-assisted AI

This method can also spot revenue leaks By Caroline Japic If a unified view of the customer is important in consumer businesses, it’s even more crucial in business-to-business (B2B), where the relationship is everything. It’s harder to achieve, too, in a world where negotiation dominates sales interactions and relationships are …

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Applied AIMay 2018 Issue

Flipping your AI on-switch

By Paul Roehrig       Marketing is at the front line of the AI revolution (surprise!) Marketers know artificial intelligence (AI) and digital technologies are impacting their work. The list of responsibilities is longer. The budgets are tighter. The opportunities are growing (but so are the risks). You have …

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Applied AIMay 2018 Issue

How will AI and Machine Learning impact direct marketing?

By Nick Sleeth From everything we hear and read today, it sounds like and artificial intelligence (AI) and machine learning (ML) are going to make data more insightful and actionable. But the reality is that AI and ML are very complex and expensive technologies to leverage, if you include all …

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