Applied AIExperiential Marketing

Unique AI module to analyze sentiment and trends in live chat interactions

Implemented in KEYYES, the group’s luxury digital platform, it features data application to evaluate trends in satisfaction and measure efficiency of its high touch service teams TORONTO–Sarment Intelligent Services, a lifestyle service provider that serves the High Net Worth and Ultra High Net Worth communities, is launching a new artificial …

Applied AICustomer Relationship ManagementFinancial Services

Mastercard signs on to use start-up’s engagement measurement solution

Cerebri AI Selected for Mastercard Start Path; Leverages Mastercard’s “Do It Together” Approach to Connect Top Startups with Banks and Merchants AUSTIN–Cerebri AI, the creator of the Cerebri Values™ system for enhanced customer experience, was one of 10 startups recently selected from a global pool of over 1,600 applicants to …

Applied AIDecember 2018 IssueRetail

Attention retailers: unleash the power of your data

By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …

Applied AIIndustry Trends

Deloitte report finds Canadian businesses don’t understand or trust AI

AI adoption among Canadian businesses stagnant: Only 16 per cent of companies use AI, which remains unchanged since 2014; Deloitte report finds Canadian consumers and businesses don’t understand or trust AI TORONTO–Canada is rapidly falling behind other countries in artificial intelligence (AI) adoption and demand, which is putting Canadian talent and …

Applied AIDigitalMobile Marketing

Marketers signing up for data-driven marketing platform

Datable Technology signs three licensing agreements VANCOUVER–Datable Technology Corp. has signed three new license agreements for PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, with leading brands including two repeat customers and one new customer. These agreements will generate $53,000 in licensing revenues plus transaction revenues. The Company …

Applied AIHoliday Marketing

AI-Powered Shopping Assistant Finds the Best Price on a Product in Seconds

AI-Powered Shopping Assistant in the U.S. & Canada Ahead of Holiday Season TORONTO–Shopbrain announced an AI-powered shopping assistant that helps online shoppers find the best price in seconds – in the U.S. and Canada. The browser extension can be easily added to Chrome and automatically activates when users browse for …

Applied AIMarketing Automation

Algorithm turns into powerful flight marketing site

Flytrippers, seen on Dragons’ Den, expands flight deal-finding algorithm from coast to coast QUEBEC CITY–Winter is coming… and with it often comes a trip to warmer places for many Canadians. Thanks to the two young entrepreneurs behind the popular Quebec flight deal website Flytrippers, all Canadians will now be able …

Applied AI

Why Midsized Enterprises Need A Chief Data Officer

Io-Tahoe campaigns for Chief Data Officer (CDO) to lead data-driven business agenda, recommends adoption of Gartner’s “Infonomics model” through measuring, managing, and monetizing data Io-Tahoe, a pioneer in AI-driven data discovery and catalog products today announced that it is offering a complimentary copy of Gartner’s recent report on “Why Midsize Enterprises …

Applied AIData Analytics

Additional $4 million to fund exploration of real-world data, analytics applications includes opening of TD Management Data & Analytics Lab

TD expands collaboration with University of Toronto’s Rotman School of Management TD Bank Group will support the University of Toronto’s Rotman School of Management with $4 million in new funding as part of the school’s efforts to attract and develop top data and analytics talent from around the globe. “By …

Applied AIData AnalyticsEngagement & Analytics

Singular raises funding to expand big picture analytics

Targeting Growth Marketers to Harness the Data Explosion Singular, the marketing intelligence platform that unifies marketing analytics for digital marketers, has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott …