Mindtree simplifies and accelerates data analytics with launch of decision moments platform

Built on Microsoft Azure services and self-learning algorithms, new offering is designed for flexible, data-driven decision making BANGALORE and WARREN, New Jersey –– Mindtree, a leading digital transformation and technology services company, has launched Decision Moments, the first data analytics platform that applies continuous learning algorithms to large data pools, allowing businesses …

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Environics Analytics acquires Nielsen location and site solutions

TORONTO – Environics Analytics (EA) today announced it has entered into an agreement with Nielsen that provides for the transfer of assets relating to Nielsen’s U.S.-based location and site products and services to EA laid down substantially from the previous to be lesscourse,€™hydrolysis on the part of the€™amylase ’theglucose (favored …

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Cognitive commerce is the new creative destruction for marketers

  Today’s rate and pace of technological innovation is blistering. In its wake entire industries are being tipped askew; some are converging, some emerging and others are being overtaken by new competitors. Just consider the impact of Uber’s mobile app business model on the taxi industry, or Airbnb’s online marketplace …

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RBC wins Best Payment Innovation and Best Use of Data Analytics

PRESS RELEASE: TORONTO — RBC is honoured to once again be recognized by Retail Banker International (RBI) in its annual awards competition, by winning Best Payment Innovation and Best Use of Data Analytics for 2016. “We’re proud to be recognized on the world stage for providing an exceptional experience for our clients,” …

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Best practices for using data to unify your sales and marketing departments

Enterprise companies have come to rely on sales and marketing to drive innovation across organizations, which has compelled the two departments to work together more closely than ever before. Because sales and marketing teams haven’t always seen eye to eye, however, efforts to align them are often complicated. Aligning sales …

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Driving car sales with data-based market analytics

There are few tougher markets for selling new vehicles than Toronto. With its mix of young renters, culturally diverse suburbanites and wealthy older families, the Greater Toronto Area is very complex, hyper-competitive and much different from other parts of the country. No one knows that better than Jason Easton, General …

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Equifax Canada offers precise, targeted business insights

PRESS RELEASE: TORONTO, ONTARIO — To help businesses uncover growth opportunities, pinpoint cost savings and effectively manage risk Equifax Canada announces the launch of Equifax Dimensions. This suite of targeted business solutions drives out precise, detailed data to help clients make smarter, result-oriented decisions. These data-driven solutions draw from essential …

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Big Data analytics: Isn’t it still just analytics?

Tactics must evolve but the mission hasn’t changed As ‘Big Data’ continues to dominate discussions in the analytics space, along comes the notion of ‘Big Data Analytics’ to add confusion in the marketplace. If big data analytics warrants its own discipline, then its methodologies and approaches should be significantly different …

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Data intelligence driving key decisions for market trailblazers

Intelligence: According to Merriam-Webster it’s “the ability to learn, understand or to deal with new or trying situations.” Intelligence is what market trailblazers like data centre giant Q9 and health benefits manager Express Scripts Canada have in massive proportions. Express Scripts is a Fortune 50 company with over $100 billion …

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UNICEF Canada: Improving donor engagement with a new fundraising product

Since its founding after World War II, the United Nations Children’s Fund, or UNICEF, has saved more children’s lives than any other humanitarian organization. And for 60 years, UNICEF Canada has contributed to the cause by raising money for food, health care, sanitation and educational programs—$35 million this past year …

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