PRESS RELEASE: TORONTO, ONTARIO — To help businesses uncover growth opportunities, pinpoint cost savings and effectively manage risk Equifax Canada announces the launch of Equifax Dimensions. This suite of targeted business solutions drives out precise, detailed data to help clients make smarter, result-oriented decisions.

These data-driven solutions draw from essential data sets, unique attributes, informative models and predictive scores to help clients gain Precision Insights – a greater, more granular understanding of their markets and customers.

“Our clients are looking for insights from data; they need information to help them define marketing and risk strategies and get the most return-on-investment from the products and services they offer,” says Chris Briggs, Chief Marketing Officer, Equifax Canada.

“With information-rich, targeted solutions, the end consumer will be more satisfied with their provider’s services; that’s the value we aim to give to our clients,” adds Briggs.

Payment Dimensions™, a solution in the Equifax Dimensions product suite is also available now. Payment Dimensions offers Equifax clients Precision Insights using up to 10 data sets, five historical points in time, four different kinds of consumer credit products and three ways to benchmark their data against competitors’ data. The result is 600 attributes, which define customers’ revolving credit payment behaviours.

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