Data Analytics

New Data Aides Financial Planning, Fundraising, Marketing and Merchandising On August 25, 2015, Environics Analytics (EA), the marketing services and data analytics company, announced the release of WealthScapes 2015, the most comprehensive database available on the assets, liabilities and wealth of Canadians. The latest edition has been expanded this year …

By Mike Poyser Previously, I have talked about the importance of bringing together different data sources into an “intelligent data” single view of the customer, and then about how multiple segmentation can be used to create a much better understanding of your different consumers, enabling your company to start becoming …

EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards program. Selected by an independent panel of judges, she is one of 40 Ontario area entrepreneurs who were named …

For almost two years, a half-dozen software developers at Environics Analytics (EA) dedicated themselves to creating ENVISION5, the new platform that provides business intelligence on customers and markets anywhere in Canada. They developed innovative approaches, created new interactive features and spent countless hours poring over complex computer code. Finally, on …

On June 10, Environics Analytics (EA) announced the launch of ENVISION5, a new generation of the platform that provides business intelligence on customers and markets anywhere in Canada. With access to EA’s extensive databases, ENVISION5 features a web-services architecture, redesigned user interface, interactive dashboards and enhanced mapping. Designed to use …

If you can’t measure the full impact of your marketing, you can’t invest wisely. Executives are always looking at ROI, so marketers who want to capture the C-suite’s attention need to draw a clear line between marketing activities and results. Do: Express marketing measurements in business language Speak the language …

Environics Analytics has announced the second installment of its 2015 data update, including the latest statistics on demographics, daytime population, liquid assets, lifestyles and media preferences. The updated datasets follow the initial release of 2015 data on March 30, providing users with the most comprehensive and up-to-date set of marketing-related data …

New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …

The International Council of Shopping Centers (ICSC) has honoured Tony Lea, Ph.D., Senior Vice President and Chief Methodologist at Environics Analytics (EA) with its Research Career Service Award. Dr. Lea, one of five international recipients of the newly created award, received the honour yesterday at the ICSC’s RECON conference in …

Teradata Digital Marketing Center utilizes Facebook Custom Audiences for more accurate targeting of Facebook ads  Teradata Marketing Applications, a division of Teradata Corp. the big data analytics and marketing applications company, has announced global availability of a new digital marketing capability that enables marketers to deliver highly targeted Facebook advertising as …