Data management is bringing sexy back

A single, cohesive data management strategy to build a foundation for better decision making has never been more important By Mike Luke, Data Management Practice Lead, SAS Canada Data management has never been very sexy, but that may soon change as 2015 promises to be the year it becomes a …

READ MORE →

Environics Analytics acquires the business and assets of SM Research

Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …

READ MORE →

Rethinking your digital marketing strategy

Agencies need to offer what brands want By Matt Goulart There are several questions brands continually ask us at Ignite Digital and I am sure other agencies hear also. What is the benefit of search engine optimization? How many articles would you publish a week? What is the impact digital …

READ MORE →

Social media & Big Data

DATA ANALYTICS | Social media &  Big Data Using social marketing to attract high net-worth clients By Yvon Audette Despite the rising popularity of social media in personal and business communications, Canadian banks, while active in some areas of social media, are not leveraging it to the same degree or effect …

READ MORE →

Case study: Information Builders & Scotiabank

DATA ANALYTICS | Case study: Information Builders & Scotiabank Canadian bank standardizes on iWay to reduce development costs and boost revenue The organization: Scotiabank, one of North America’s premier financial institutions and Canada’s most international bank. The challenge: An outdated sales information infrastructure was creating delays in the delivery and validation …

READ MORE →

Modernization in a Big Data world

DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …

READ MORE →

Should you catch the big data wave?

DATA ANALYTICS | Should you catch the big data wave? Why free data isn’t always good data By Bill Peterson I see a flood coming…and it’s big. Big data, that is. Industry sources report nearly 90 percent of all data in the world was created during the past few years alone. …

READ MORE →

Case study: Horizon Utilities

DATA ANALYTICS | Case study: Horizon Utilities Saving energy and money with analytics-powered marketing By Rupen Seoni Everybody likes to reduce their energy bills, right? Well, not exactly, as Horizon Utilities recently discovered following a recent direct marketing campaign. But by switching gears and utilizing cutting-edge analytics, they were able to …

READ MORE →