Modernization in a Big Data world

DATA ANALYTICS | Modernization in a Big Data world By Marc Smith Although Big Data remains, for some, an overhyped term, the reality is that the explosion of data is unlike anything we’ve seen before – and it is here to stay. Companies big and small are looking to sustain value …

READ MORE →

Should you catch the big data wave?

DATA ANALYTICS | Should you catch the big data wave? Why free data isn’t always good data By Bill Peterson I see a flood coming…and it’s big. Big data, that is. Industry sources report nearly 90 percent of all data in the world was created during the past few years alone. …

READ MORE →

Case study: Horizon Utilities

DATA ANALYTICS | Case study: Horizon Utilities Saving energy and money with analytics-powered marketing By Rupen Seoni Everybody likes to reduce their energy bills, right? Well, not exactly, as Horizon Utilities recently discovered following a recent direct marketing campaign. But by switching gears and utilizing cutting-edge analytics, they were able to …

READ MORE →