Data Analytics

One of Canada’s leading experts on the Census, Doug Norris, Ph.D., is a senior vice president and chief demographer at Environics Analytics. He joined EA in 2006 after nearly 30 years with Statistics Canada, where he served as director general of social and demographic statistics. Q: As a true statistics …

Acquisition will expand EA’s custom consulting capabilities   On March 21, 2016, Environics Analytics (EA) announced that it had acquired the Boire Filler Group, the Toronto-based data analytics company that specializes in predictive analytics, data management, business intelligence and customer-centric service for a wide range of clients including Hudson Bay …

  PRESS RELEASE: Montreal, — IDEALI today announced the acquisition of TC Media’s 1:1 Marketing Solutions and Data Insights unit to create RELATION1, the country’s largest one-to-one solution provider offering end-to-end solutions, from data intelligence and email marketing to omnichannel technology and marketing program execution. “By grouping the best talent in strategy, …

PRESS RELEASE: FAIRFAX, V –– CGI announced the release of Data to Diamonds, its guide to help clients harness the power of data analytics to create new business value at a time when the world’s volume of stored data doubles every year.  Based on the implementation experience of 5,000 CGI data analytics …

  Update includes new editions of PRIZM5, ENVISION5 and DemoStats PRESS RELEASE: TORONTO – Environics Analytics (EA) today announced the 2016 update of its suite of marketing analytics products, including PRIZM5 and ENVISION5, as well as databases on demographic, financial, media and lifestyle preferences process, therefore, the term “alimento funzionale” …

PRESS RELEASE: Toronto — Environics Analytics (EA) announced today that it has acquired the Boire Filler Group, a Toronto-based marketing company that specializes in predictive analytics, data management, business intelligence and customer-centric services. Under terms of the agreement, Boire Filler’s offerings will be integrated into EA’s products and services suite, …

Concerns about security slow mobile payment adoption, but use of digital tech still growing PRESS RELEASE: TORONTO, ON — While recent hacks and data breaches of  government agencies and financial websites have intensified public concerns about data privacy and security, a new study from SAS, “Mobility, Vulnerability and the State …

With so much emphasis on analytics for business decision making these days, I often find myself reminding marketers about the importance of the quality of the data they are using—not just the quantity. To develop data-driven insights, marketers first need to address the question of what data is valuable to …

We as marketers are very lucky to be witnessing a time of great development and exciting change in our industry. For years now, we have been discussing the notion of one-to-one marketing, but without the real technologies and capabilities to fully act on this big idea. Today, the marketing industry …

Solution will improve business intelligence, real-time analytics for cross-channel ad campaigns PRESS RELEASE: Teradata Marketing Applications, a division of Teradata Corp., the big data analytics and marketing applications company, said today that 4C, a Chicago-based data science and media technology company, is utilizing Teradata’s Data Management Platform (DMP) to help digital marketers improve how they collect …