RYU Apparel Partners with BEI on Branding, Placement
VANCOUVER, BC–RYU Apparel has begun its partnership with Branded Entertainment Inc. (BEI) for branding and clothing placement in BEI’s new flagship series The Count. RYU Apparel’s CEO, Cesare Fazari said this move aligns the company with a host of potential marketing affiliates and platform partners including, but not limited to, …
YouTube Takes Top Media and Entertainment Spot: MBLM Study
NEW YORK, NY–The media and entertainment industry ranks first out of the 10 industries featured in MBLM’s Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic. And YouTube is now the top category brand, followed by Amazon Prime and Disney, respectively. YouTube, which previously …
GoJava Rebrands, Launches theGoodGrocer.ca
TORONTO, ON–GoJava has launched the GoodGrocer.ca, the company’s rebranded and updated home grocery delivery service. In March of this year, when the pandemic hit and lockdowns began, GoJava rolled out GoJavaGrocery, a home grocery delivery service. Since then the company has been busy improving the experience and setting a new …
Canada Still 8th Most Valuable Nation Brand
LONDON, UK–Countries are brands that are extensively marketed. And according to Brand Finance’s Nation Brands 2020 ranking, Canada retains 8th position, with a brand value of USD1.9 trillion, while Germany is the world’s strongest nation brand. Canada, like most countries, saw a decrease in its brand value. It declined by …
Creating a cult brand
By Chris Kneeland The world’s most significant businesses—known affectionately as “cult brands” given their irrational levels of fan adoration and customer affinity—typically display five key attributes. These companies: 1. Enjoy above-average brand attachment, which is a specific metric measuring audience engagement, more so than awareness or likelihood to refer. People …