Has There Ever Been a Better Time to Consider Direct Mail?
Once upon a time, direct mail reigned supreme in the world of direct marketing. It was the pre-dawn of the internet and no one could have foreseen the impact that the digital revolution was about to have on advertising and marketing and in particular, on direct mail. Ironically, during the …
IBM Opens New Cloud Center in Québec
New facility provides Canadian customers with local SoftLayer cloud services while keeping data in country Continuing to expand its cloud-computing footprint in North America, IBM has announced the opening of its newest SoftLayer cloud center in Drummondville, just outside of Montréal, Québec, Canada. This is IBM’s second cloud center in the country, which …
DM Wrap-up: week of March 30
Customer, Serve Thy Self: New Study Reveals Millennials’ Desire for Self Service, Digital Interaction to Change Customer Service Forever Fifty-five percent of Millennials say that their customer service expectations have increased over the last three years, more than half have stopped doing business with at least one company because of …
DM Wrap-up: week of March 23
Environics Analytics releases new PRIZM5 segmentation system Environics Analytics (EA) today announced the upcoming launch of the third generation of its popular segmentation system, PRIZM5, reflecting the latest evolution in Canada’s lifestyles and values. The new system, to be released on March 30, classifies Canadians into 68 distinct lifestyle types …
Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement FOMO, YOLO, ‘Shipping’ – with the introduction of newer technologies, media platforms, and a younger generation of consumers keen to use them, comes a new lexicon of language and the total of the population.Evil survey.preferences, …
DM Wrap-up: Week of March 9
Adobe Marketing Cloud Unites Data-driven Marketing and Ad Tech At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues …
DM Wrap-Up: week of March 2
FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration. Joining the agency ranks are Lisa …
DM Industry loses a good one
By Dave Hart We lost a good one recently. If you ever ordered a list for mailing or telemarketing from CBI/InfoCanada over the last 22 years, there is a good chance that you spoke with Tim Maher. Sadly, Tim lost his battle with colon cancer on Feb 8, 2015, just …
Variable Imaging – Is a Picture Worth a Thousand Words?
If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …
DM Wrap-up: week of February 23
How The World Shops Cross-border Results from a new study commissioned by FedEx (FDX) and conducted by Forrester Consulting on the priorities and preferences of global online shoppers, indicate how truly global online shopping has become. In an effort to better understand global purchasing behavior in cross-border e-commerce, researchers questioned …