DM Wrap-up: News from the week of February 2
Majority of Marketers Believe Marketing Needs to Undergo Dramatic Change Marketo and The Economist Intelligence Unit release report highlighting the impact of technology, the importance of managing customer engagement and the role marketers play in setting company strategy. A study of 478 senior marketers and CMOs from around the world …
AffiliateTraction Canada Works With Savings.com to Launch Savoo.ca
AffiliateTraction has worked closely with Savings.com to rapidly launch a Canadian-centric discount online marketplace modeled on their successful U.S. website. Branded as Savoo.ca, the new site promises to place an emphasis on products and offers from Canadian brands and retailers. The effort was bolstered by AffiliateTraction’s extensive Canadian client portfolio …
5 Cents, 5 Cents, 5 Cents – The Cost of Being Different
When it comes to direct mail in Canada, 5 cents represents the following: 5 cents – the difference between Standard Machineable and Non-machineable Addressed Admail 5 cents – the amount you can save by conforming to the machineable specifications 5 cents – the cost of being different It is interesting …
Choosing the right data to get the best customer insights
The challenge facing CMOs since the dawn of marketing has been the need to understand their customers (both current and potential) and to set the direction of their business to respond to, engage with, and ultimately serve the requirements of their customers. Early CMOs spent their time speaking with and …
2015 Canadian Direct Response Outlook: The Year of Digital Disruption
By Pippa Nutt Now that another hectic holiday season is behind us and we have ushered in the New Year, we can’t help but wonder what 2015 has in store for the world of Direct Response. If the last quarter of 2014 is any indication, it does appear that the …
Banks to Unlock Consumer Transaction “Big Data” with INETCO AnalyticsTM
Learn more in this 3-minute video on INETCO Analytics for ATM. New software application for customer analytics provides on-demand access to consumer experience, usage and profitability data INETCO(R) Systems Limited (www.inetco.com), a leading provider of transaction monitoring and customer analytics software for the banking and payment processing industries, today launched …
Changes to the marketing industry create new opportunities for agencies to redefine their role, says Deloitte
New survey finds gaps between what marketers need and what agencies are delivering Marketing functions have changed significantly over the last five years leaving a gap between what marketers need and what is delivered, according to Deloitte’s Relationship Reset: Chief Marketing Officer (CMO) Survey released today at FFWD Advertising and …
Teradata Global Survey: 90 percent of marketers say individualized marketing is the future
Twice as many companies now have strategic data-driven marketing initiatives than in 2013 Teradata Corp. today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted …
Marketing with newsletters
Back in the 90’s it was a cumbersome process trying to get a Publications Mail agreement. Then one day – BOOM – virtually anything could be a “pub” (Publications Mail). The word of the day was, “If it looks like a pub, smells like a pub, it is a pub” …
Environics Analytics acquires the business and assets of SM Research
Toronto, January 20, 2015 — Environics Analytics (EA) announced today that it has acquired the business and assets of Sampling Modelling & Research Technologies Inc. (SM Research). Under terms of the agreement, SM Research will continue offering its longstanding services in targeted sample and data hygiene. The SM Research team …