The fast-growing influencer marketing platform is making its presence known, with billboards across West Hollywood, Sunset, Melrose, and Beverly Hills, following the opening of its LA office in March.
Influicity (http://influicity.com) has officially opened its Los Angeles office to be closer to agencies, studios, and other clients who are increasingly migrating to its influencer marketing platform. Influicity empowers marketers, agencies, and media companies with a platform to search, buy, measure and collaborate with social influencers on YouTube and across the social media universe. The influencer exchange has well over 1 million listings, with powerful tools to streamline and scale your influencer activationsTo mark the opening of the office in West Hollywood, the company has taken out media signage on more than 100 out-of-home billboards and bus shelters to promote the brand on the streets of LA (image below). The outdoor campaign launched at the beginning of April and will run for several weeks. The campaign is being managed by Swing Media (http://swingmedia.com), Influicity’s LA agency and an investor in the company.
With over 1.1 million social influencers globally – across YouTube and other social platforms – Influicity offers advertisers and media buyers a marketplace, with which to search, book, measure, and collaborate with social influencers. The number of influencers in the marketplace is growing at about 40,000 per week, as Influicity’s powerful mining engine scours the social web for content creators.
In addition to LA, Influicity is working with clients across Canada, Australia, and the UK. Prominent brands include L’Oreal, Kimberly-Clark and General Mills.