Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns
CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow their customer and prospect email lists to generate more conversions and revenue without having to increase their overall media spend.
CertainSource 3.0 adds the industry’s first B2C email retargeting solution to re-engage prospects who have abandoned the sales funnel prior to converting and becoming customers. This unique capability, already being used by leading brands including Publishers Clearing House, empowers B2C brands to recapture and convert these consumers into customers. In fact, CertainSource’s email retargeting has proven to double the overall conversions for major consumer brands from a single media buy in as little as six months.
Similar to display retargeting, email retargeting enables consumer brands to build a pool of qualified prospects that scales over time. CertainSource’s live audience and send-time optimization capabilities trigger emails when prospects are online to increase engagement and conversions. Retargeting these qualified prospects consistently results in lower cost per customer and significantly improves the ROI on acquisition budgets.
By retargeting a pool of more than three million active people, Gerber Life, the family life insurance company, has seen an increase in conversions of more than 50 percent from their leads through CertainSource.
“Small improvements in the results from customer acquisition campaigns make a tremendous difference,” explained Edward Gager, senior digital marketing manager for Gerber. “By nurturing media to generate additional conversions, CertainSource’s email retargeting solution will allow us to try to demonstrably improve these efforts without increasing our budget.”
Funnel Acquisition Management—Taking Control of the Complex Lead-Source Ecosystem
CertainSource 3.0 also expands its funnel acquisition management functionalities, which help consumer brands manage and optimize thousands of omni-channel lead sources in real-time. CertainSource is the only platform to specifically measure the quality of top-performing lead sources, eliminating sources that perform poorly or generate risk to a brand’s online reputation and inbox delivery statistics. Put simply, the platform tells marketers on which sources to spend their budget to drive optimal ROI.
“We have relied on CertainSource to grow our database of prospects for the past three years, and have regularly seen three to four times our spend in revenue from the pool of prospects they deliver,” said Michele Gerstein, Marketing Director at Palm Beach Jewelry, the largest jewelry catalog company in the world. “With CertainSource 3.0, we will further enhance our customer acquisition efforts, maximizing our current advertising spend by focusing solely on those sources that provide the best leads.”
“CertainSource solves the biggest challenge facing online marketers responsible for customer acquisition: cost-effectively growing their email lists with quality customers and prospects,” said CertainSource CEO Neil Rosen. “By adding in the ability to retarget those that have fallen out of the funnel prior to converting in the latest version of our solution, we are enabling brands to scale significantly over time without increasing media budgets.”