Canadians want user-friendly information about privacy policies
While most read parts of privacy policies, many admit they do not read them at all TORONTO — In a study commissioned and guided by the Canadian Marketing Association (CMA)’s Privacy and Data Advisory Committee, it was found that consumers want to read privacy policies, but they have to be user-friendly. …
UPS, Sage partner to help small businesses deliver for customers
Integrated UPS shipping and tracking solutions within Sage Business Cloud helps small businesses save on domestic shipments within the US, UK, and Canada Richmond, B.C. — Sage and UPS are offering small businesses a single, real-time source of customer and order data to simplify financial management and shipment processing with Sage Business Cloud. …
CMA’s “Epic Wins and Epic Fails” video series returns with new episodes
TORONTO — Created and produced by the Brand Strategy Council of the Canadian Marketing Association (CMA), the ongoing video series “Epic Wins and Epic Fails” will kick off 2018, with new episodes from some of Canada’s top financial services and retail marketers weighing in on some of the greatest successes …
70% of marketers expect primary research in new agency pitches
Survey from Vennli highlights keys for agencies looking to differentiate from their competition SOUTH BEND, Ind. — Vennli, the leading voice of the marketplace solution, today announces the results of a recent survey of agency and in-house marketing professionals. The results include findings from a survey of 200 U.S.-based agency and …
Making sense of the census for marketers
A growing and increasingly diverse population presents both challenges and opportunities Canadian cites are undergoing rapid demographic shifts that marketers will need to adapt to if they expect to connect with consumers. That’s the message emerging from the 2016 Census. The latest round of data released by Statistics Canada reveals …
Royal LePage turns to data analytics to help buyers find their “perfect life”
When it comes to selling a home, sometimes the most important real estate is on the Internet. In the age of online shopping, driving homebuyer traffic to an agency’s website is just as important as holding open houses. And just like a brick and mortar property, an online real estate …
Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers
Traditional loyalty programs are currently failing to engage consumers; executives and consumers have disconnected views on brands that are driving emotional engagement Paris — Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. …
Technical considerations for data-driven customer-centric orgs
The CEOs read the news. Your company is falling way behind and it’s all because Amazon is much more customer centric. So out goes a memo telling everyone to be more customer focused and HR sets up a compulsory training class. Does that echo something you’ve seen? Of course, …
The unique value of analytics-based consulting
A new discipline emerges to support improved performance and growth In the current business environment, with data proliferating and demand for data analytics growing, many organizations are seeking direction on what data they should be accumulating, how to obtain and integrate the data and best practices for harnessing the data …
Flexiti Financial announces online financing to grow e-commerce sales for Canadian retailers
Easy to integrate online lending platform offers credit to customers at low cost to retailers TORONTO, ON — Flexiti Financial announced today that its award-winning POS consumer lending platform is now available for online transactions. Retailers across Canada now have access to a powerful, online financing platform that easily integrates …