Expanded MHOL program launching for 2019/20

Toronto–The Toronto chapter of the American Marketing Association (AMA Toronto), a not-for-profit community of volunteer marketers, is rebooting Canada’s Marketing Hall of Legends (MHOL) to better honour the industry’s most outstanding leaders and build business excellence within the profession.

The association, is launching an expanded MHOL program for 2019/20 called Legendary Leadership and is preparing to accept nominations for 2020 inductees later this spring.

“For 15 years, the Marketing Hall of Legends has been celebrating the visionaries, enablers, builders and mentors who’ve had tremendous impact on the field of marketing throughout their careers,” says AMA Toronto President Matt Chong. “This season, to share knowledge and inspire future marketing leaders, our organization is expanding its recognition of Canada’s marketing legends through the Legendary Leadership series.”

AMA Toronto is staging quarterly Legendary Leadership events, interactive and educational conversations in 2019 to honour and explore the careers of recent inductees and promote business excellence. The first MHOL event will be held on April 9th with Arthur Fleischmann, President and CEO of John St. Fleischmann is a 2016 inductee in the Enabler category. The event, titled “Following Trends is Killing your Business” will be a kitchen table style conversation with Leslie Root, SVP Marketing at TJX Canada. Additional Legendary Leadership events will be announced for July and November.

“The expanded Marketing Hall of Legends program will provide the marketing community with an opportunity to really explore how the ideas and contributions of the industry’s most original thinkers, brilliant strategists and industrious leaders have impacted the marketplace and shaped the industry,” says Michelle Flynn, AMA Toronto President-elect. “These intimate, frank conversations will reveal the remarkable success stories that make up each legend’s career.”

Arthur Fleischmann co-founded John St. advertising in 2001 after five years at Ammirati & Puris, an agency he led as President. After growing John St. into one of Canada’s top independent shops, John St. joined the WPP network in 2013. Within five years of the agency’s acquisition, Arthur has doubled the size of John St. Now with 175 employees and offices in Toronto and Montreal, John St. is one of WPP’s largest and most successful brands in Canada.

About the Marketing Hall of Legends (MHOL)
Founded in 2004, the Canadian Marketing Hall of Legends honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing. The award, created to spotlight the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a lifetime of achievements. Nominations for induction are held annually. An independent panel of top marketing professionals evaluates each year’s list of nominees.

About AMA Toronto
The Toronto Chapter of the American Marketing Association (AMA) is a not-for-profit community of volunteer marketers who have been creating opportunities for personal and business growth for more than 60 years in Canada. The AMA, with more than 20,000 members and 70 chapters across North America, is the largest marketing association in the world serving organizations and individuals who practice, teach and study marketing. To learn more about the Toronto chapter of the AMA visit AMA-Toronto.com

Quick Facts

● Since 2004, the MHOL has inducted 83 Canadian luminaries, including 24 visionaries, 24 enablers, 23 builders and 12 mentors

● The criteria for MHOL selection includes the overall impact that marketing professionals have demonstrated in the Canadian or global marketplace through their ideas and contributions to marketing and brand building

● The MHOL brings together Canadian marketers, media, agencies and academic communities to select candidates whom they feel meet and exceed these criteria

● The annual MHOL event was paused in 2018 to allow the association to rethink and refresh the award show brand to better serve the marketing community

● Details of the Legendary Leadership series, as well as the 2020 nomination process, and induction event will be housed on the AMA Toronto website

DM Magazine is an Official Media Partner of the AMA Toronto Chapter.

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