Direct Marketing

Bringing successful new tools to more fundraisers and marketers AURORA– Prime Data is excited to welcome Jim Wisner to its team as Vice-President, Business Development. Jim is highly respected in the printing and direct marketing industries. He works with clients across almost every vertical, from NFPs, Financial, Consumer Goods and Services, …

Allows PayBright to further accelerate the expansion of its buy now, pay later solution for e-commerce and in-store purchases TORONTO–PayBright, a Canadian fintech lending and payments provider, announced today that it has raised $34 million in a growth equity financing from goeasy Ltd. (“goeasy”). The transaction adds to a recent …

Christian relief agency airlifts emergency shelter materials, critical supplies on DC-8 cargo plane CALGARY–Samaritan’s Purse is preparing to fly its DC-8 cargo plane stocked with critical supplies to the Bahamas after Hurricane Dorian pummeled the island—leaving thousands of people without basic necessities. The first plane load includes emergency shelter material, …

Acknowledgment, Interest, and Conversion (AIC) Framework provides consumer brands with extensive audience insights to increase customer lifetime value CleverTap, the full-stack customer retention platform, announced the launch of their AIC Framework for customer engagement, co-created with Phiture, a Berlin-based mobile consultancy. Together, CleverTap and Phiture designed the AIC framework to …

The CMA has urged the federal privacy commissioner to not change its interpretation of PIPEDA with regards to third-party data processing. The additional consent that would be required would not provide consumers with any meaningful improvement in privacy protection and would instead contribute to “consent fatigue”. Part of the CMA’s …

Leading digital performance agency  extends analytics, business intelligence practice with new venture DAC, one of North America’s largest independent digital marketing agencies, has announced the launch of Proove Intelligence, a specialized analytics practice that activates under-utilized client data to drive measurable business growth. Emerging from its roots as a pure-play …

Toronto–Environics Analytics, a leading provider of data, insights and analytics, would like to announce its president and CEO, Jan Kestle, has been named as a founding member of the Canadian Statistics Advisory Council. The Council will provide the Minister of Innovation, Science and Economic Development and the Chief Statistician of …

“Free” loyalty rewards could have hidden costs, agency warns OTTAWA–Loyalty programs offer points that can be redeem for discounts, gift cards, merchandise and travel. Generally, the more a consumer spends, the more rewards they get. They’re designed to attract new customers, retain existing customers and entice people to spend more. …

UM’s Global Wave X Remix Culture Study examines Worldwide Consumers NEW YORK–UM, the marketing and media agency network of IPG Mediabrands, today announced the global launch of Remix Culture, the first culturally-focused iteration of its annual Wave X study that tracks social and digital media usage and motivations across 81 …

MONTREAL–Philanthropic Foundations Canada (PFC) has appointed Jean-Marc Mangin as their new President and CEO, effective July 1, 2019. He succeeds Hilary Pearson, who has led PFC since 2001. Mangin brings a breadth of knowledge from his various roles spanning more than thirty years in civil society, the Federal Government, and …