Creating Hyper-Personalized Financial Services in the Age of Data
By Reg Marrinier The global pandemic has accelerated the rise of the digital economy, driving financial institutions to continuously contemplate the next big innovation to differentiate their service offerings. With huge stores of transactional data and client histories, financial institutions need to activate the value of data assets if they …
Why Purchase Details are Key to Unlocking a New World of Customer Engagement
By Jason Howard Who hasn’t looked at their bank statement at one point and thought, “wait a minute, what’s this transaction again?” And often, there isn’t enough information on our digital bank statements to help us make sense of our purchase history. In most cases though, these confusing statement descriptors …
Why Infrastructure is Crucial to Accelerating Canadian Retail’s Post-COVID Digital Transformation
By Andrew Eppich Many of the retailers that persevered during COVID learned how to conduct business online but many still overlook the digital infrastructure the apps powering their online sales need to perform their best. Since 2020, the COVID-19 pandemic has accelerated the Canadian retail industry’s digital transformation as consumers …
No More Business as Usual When You Double Down on Remote Sales
By Doug Seaberg Enterprise change comes slowly. Could perfecting remote sales processes help speed it up? The enterprise sales cycle is typically measured in months, if not years. Products and services are often complex, and when you’re helping companies automate their vendor payments like I am, you’ll end up working …
Six Consumer Archetypes You Need to Understand as We Navigate the Future
By Helen Androlia “In these uncertain times…” How quickly we became tired of these words that were meant to reassure. COVID-19 was a new exercise in how marketing professionals extend empathy and relevance in a world with infinitely more than just client challenges on our minds. There are high-level archetypes …
Air Canada Recognized with Multiple Awards
MONTREAL, QC – As Air Canada continues rebuilding its global network in response to increasing travel demand, the airline was recognized for its people, products and services at the recent 2021 Skytrax World Airline Awards with honours for: Best Airline Staff in North America, Best Airline Staff in Canada, Best …
How eCommerce Brands Can Conquer the 2021 Holiday Shopping Season
By Darwin Liu In 2020 the eCommerce industry saw an increase in consumer spending by 44 percent year over year because of the pandemic. While many government restrictions have relaxed, 2021’s holiday season is still expected to see exceptional growth in online sales. Like so many things in 2021, Black …
The Challenge of Martech and Automation
By Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add …
SkipTheDishes Extends Contracts with Six Canadian NHL teams
WINNIPEG, MB, – SkipTheDishes, Canada’s largest and most trusted food delivery network, announces renewed multi-year partnerships with six Canadian NHL teams. Skip is proud to bolster its support of sports across Canada, reaching millions of fans across the country in its role as the Official Food Delivery App of the …
Exploring Post-Pandemic Location Based Marketing
By Asif R. Khan For many businesses to succeed, they don’t need to connect with customers across the world, country, or even Province. They just need to reach customers nearby who are most likely to come into their store and buy from their business. That’s where location-based marketing comes in. …