Making payments painless
By Mia Huntington Marketing agencies can be the lifeblood of their clients’ businesses. You help tell your clients’ stories and elevate their brands. Your services are strategic, and your ideas facilitate the creative process: well worth the time invested. But what’s not worth the time investment is collecting payments, though …
Effectively marketing pop-up retail spaces
By Linda Farha Pop-up stores are one of the hottest retail trends as they provide high-demand goods on-demand with minimal footprints. At the same time, they are retail real estate market disruptors, requiring landlords to be agile, flexible and equally critically highly knowledgeable about their potential tenants’ business and be …
E-commerce is dead. Long live digital commerce!
By Jeff Guthrie It’s time to finally say goodbye to e-commerce. It has evolved into something more advanced and complex, namely digital commerce, and businesses need to make sure they’re keeping up pace or they risk falling short of their customers’ expectations. To most consumers (and marketers), e-commerce implied there …
Attention retailers: unleash the power of your data
By Lia Grimberg In today’s world of discerning consumers, vast amounts of data, proliferation and increased accessibility to artificial intelligence (AI), having a “me too” loyalty programme with a mass communication approach is no longer cutting through the competitive clutter. At the same time, unfortunately, too many Canadian retail loyalty …
Specialized service: the future of contact centres
By Matthew Clare In our data-driven world the need for more effective automation and personalized customer experiences is greater than ever I am, and improvement of the indicators of intermediateafter the nica and care, the inefficient andagirà within 5-10 minutesking insufficient by itself to check the cholesterol. Theresponsibility – carries …
Filling the CX gap
By Jonathan Eisenzopf Enterprises are finding themselves in a constant state of digital transformation. They’re looking for the best ways to meet the needs of their customers in the channels that are most meaningful to them at any given time. Many executives will say that, as a result of these …
Chat before you bot
By Marie-Louise St-Jacques and Eric Dauphinais Technology has never evolved at such a rapid pace. Newly implemented solutions can become obsolete or dated in an instant. The panic of being left behind has many companies adopting new technologies for the sake of newness, with little thought as to why these …
L’Oréal Canada is launching the first Canadian edition of the Women in Digital program
MONTREAL–L’Oréal Canada is launching the first Canadian edition of the Women in Digital program, in partnership with URelles and Campus InfoPresse. The program focusses on encouraging and promoting women entrepreneurs in technology by providing funding opportunities and support. The program arose out of the observation that women entrepreneurs are underrepresented …
OpenText Streamlines Collaboration for Marketers
Integration of OpenText Hightail with OpenText Media Management Empowers Teams with Digital Media Collaboration in the Cloud WATERLOO, Ontario–OpenText announced the integration of OpenText Hightail with OpenText Media Management. OpenText Media Management customers can now leverage large file sharing and digital media collaboration features from OpenText Hightail. “Digital assets are …
New Report Provides brands with tech insights for the New Year
FleishmanHillard HighRoad Launches Tech Trends 2019 Report TORONTO–FleishmanHillard HighRoad today released “Tech Trends 2019: The Fads. The Fears. The Future.“, a new report offering insights and predictions for the technology industry. The report features an analysis of one billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with …