Cognex Launches Flexible, Data-Driven Tunnel Solution
NATICK, MA- Cognex Corporation, the leader in industrial machine vision, introduced the 380 Modular Vision Tunnel, a new addition to the Modular Vision Tunnel portfolio, featuring the powerful DataMan® 380 barcode reader. The 380 Modular Vision Tunnel offers high throughput and traceability thanks to the combination of the high-performing DataMan …
Cision, Reddit Expand Partnership to Deliver Richer Social Insights
New Agreement Provides Access to Unfiltered Consumer Conversations Through Reddit’s Full Data Stream CHICAGO, IL–Cision, the leader in consumer and media intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless conversation, and authentic human connection, today announced an expanded partnership deal. Through this collaboration, Cision and …
Leading UK Legal Technology Provider Estatesearch Launches in Canada
TORONTO, ON–Leading UK legal technology provider Estatesearch has launched in Canada. The award-winning legal technology innovator will now offer asset and liability searches and Will Data Management services to Canadian legal firms. Jonathan Upton, Director, Estatesearch, confirmed: “The Canadian probate process is broadly similar to that of the UK and …
Canadian employees cautious, optimistic about adoption of artificial intelligence
MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …
Top Canadian Athletes Highlight Where Greatness Begins in New Canada Games Campaign
Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …
New Fraud Fighters initiative leverages boxing fundamentals to empower Canadians to defend themselves from financial scams
As two thirds struggle to spot scams, Interac equips Canadians with the 1-2 punch to fight fraud TORONTO, ON–As Canada’s tech-celeration offers more opportunities for fraudsters to strike, a recent survey by Interac Corp. (Interac) revealed that over nine in 10 Canadians (91 percent) have experienced digital fraud attempts in …
The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy
By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …
Three-quarters of Canadians feel more comfortable sharing personal data with businesses if there is transparency: Canadian Marketing Association
Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …
The top travel trends for 2024, from Aeroplan, TD
TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …
Aeroplan Lands Health, Wellness Partnership with Manulife, Amidst Some Turbulence
By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …