New Nielsen Study Reveals Who Trusts What in Advertising
Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has released the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …
Spot Pet Insurance Shares the Love with Canadian Pet Parents
Canadians embrace the love of their pets, choosing to help protect their health for a longer, happier life together with Spot Pet Insurance, which is available now across Canada TORONTO, ON–Spot Pet Insurance, a rapidly growing, digital-first pet insurance provider, has expanded its services to the Canadian pet-loving community. According …
Elevate Media Group takes LGBTQ2+ marketing in Canada to new heights
TORONTO, ON–Elevate Media Group is helping brands and the communities they serve through authentic marketing grounded in purpose, with a focus on the LGBTQ2+ community. The rebranded agency has a new name, brand identity and website reflecting its position as an industry leader in marketing to diverse audiences. With nearly …
Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach
Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …
The planet’s first Carbon Neutral Direct Mail
Prime Data eliminates the carbon footprint of a typical direct mail piece AURORA, ON–Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to …
Nielsen Report: Global Marketers Aren’t Confident in their Audience Data
Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …
ICA’s Creative Power List 2022
Independent Agency Rethink Comes Out on Top The Institute of Canadian Agencies (ICA) has revealed its Creative Power List 2022, with independent agency Rethink named as number one in the ranking of Canada’s most creatively excellent agencies. Rethink surged from fourth place in 2021’s Creative Power List to reach the …
Talking Points
TALKING POINTS Bridging the Digital Divide for Remote Canadians. ISM, an IT managed services provider and subsidiary of Kyndryl, and OneWeb, the low Earth orbit satellite communications company, have partnered to offer competitive internet access to remote organizations and communities across Canada. ISM has deep roots in the Canadian IT …
Three Trends Propelling Digital Identity Momentum in 2022 And Beyond
By Rodger Desai As we increasingly rely on mobile devices to engage in payments and banking activity, the applications for digital identity technology are continuing to evolve in order to secure these transactions. With the digital payments industry expanding exponentially each year, digital identity technology now plays a key role …
Responsible AI: Meeting Consumer’s Expectations for Fairness
By David Van Bruwaene The COVID-19 pandemic accelerated digital transformation across many industries. From financial services to healthcare, agile and fast-moving companies have expanded their in-person experiences to add virtual interactions online. These digital transformations are creating large amounts of digital data that didn’t exist previously. At the same time, …