DMN

TORONTO, ON–Leading UK legal technology provider Estatesearch has launched in Canada. The award-winning legal technology innovator will now offer asset and liability searches and Will Data Management services to Canadian legal firms. Jonathan Upton, Director, Estatesearch, confirmed: “The Canadian probate process is broadly similar to that of the UK and …

MISSISSAUGA, ON–The artificial intelligence (AI) boom across all industries has Canadian employees torn over AI’s role in society: 57 percent hold hope and see AI as beneficial, while 61 percent believe it could be a threat. Six in ten Canadians believe that Canada should invest in AI, not only to …

Andre De Grasse, Marie-Philip Poulin and Katarina Roxon spark greatness in next generation of Canadian champions and leaders OTTAWA, ON–As we mark 500 days before the next Canada Games, the Canada Games Council (CGC) unveiled a bold, new marketing campaign featuring legendary champions who count the Canada Games as a …

As two thirds struggle to spot scams, Interac equips Canadians with the 1-2 punch to fight fraud TORONTO, ON–As Canada’s tech-celeration offers more opportunities for fraudsters to strike, a recent survey by Interac Corp. (Interac) revealed that over nine in 10 Canadians (91 percent) have experienced digital fraud attempts in …

By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty …

Research supports the CMA’s position for Parliament to adopt Bill C-27 with targeted amendments TORONTO, ON–Research from the Canadian Marketing Association (CMA) reveals that three-quarters of Canadians feel more comfortable sharing their personal data with businesses for marketing purposes if there is transparency on how their data is being used …

TORONTO, ON–The Toronto-Dominion Bank is celebrating a 10-year milestone as the primary credit card issuer for Aeroplan, Canada’s airline loyalty program. The first TD Aeroplan credit cards were issued in January 2014, and have provided more than 1 million Canadians with accelerated Aeroplan point-earning potential, Air Canada travel benefits and …

By Richard Schenker Air Canada’s loyalty program, Aeroplan, has been rapidly building its consortium of partners over the last few years. Following Aeroplan’s mid-pandemic relaunch in November 2020, they added some notable partners such as Starbucks, Uber and the LCBO during 2021. This past November 2023, they launched a partnership …

Manulife becomes first Group Benefits Provider in Canada to offer Aeroplan Points to members to encourage and reward activities that support better health and wellness TORONTO, ON– Manulife, one of Canada’s leading insurance providers, and Aeroplan, Canada’s premier travel loyalty program, are excited to announce a new, multi-year loyalty partnership. …

LifeMiles will leverage Plusgrade’s decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members MONTREAL, QC– Plusgrade, a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline …