CertainSource Unveils the First B2C Email Retargeting Solution, Empowering Marketers to Convert More Prospects without Increasing Media Spend

Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow …

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Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform

Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to …

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CMBs and their Impact on Direct Mail

By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct mail is my specialty. I spend a lot of time thinking about how effective direct mail is at …

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The Marketer’s Catch-22: Why Salespeople Don’t Use Marketing Content

The struggle is real. Any b-to-b marketer has likely experienced the uphill battle of pumping out sales content, tirelessly demanded by their sales teams, only to see it fall into the dark abyss of a content library and never to be used again. The reality is that 60 to 70 …

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Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences That Transcend Platforms

It’s increasingly clear that consumers see no significant divide between digital and traditional media: what they want is more flexibility, freedom and convenience in when and how they consume their preferred content. Canadian entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5% over the …

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Survey Says: Consumers Prefer to Stay Connected with Businesses via Email

New Constant Contact research indicates Canadian small businesses are missing a valuable opportunity to reach customers and prospects As the one-year anniversary of Canada’s Anti-Spam Legislation (CASL) draws near, new research from Constant Contact®, Inc. underscores the continued importance of email marketing to both small businesses and the consumers they serve. …

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The Great White North Testing Ground

Canada has long been an important country for app developers. It’s often where developers first launch their apps – to test and solicit feedback before distributing their apps globally. So, what makes this market unique in the mobile ecosystem? In Flurry from Yahoo’s latest report, we take a closer look at Canadian …

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A Marketing Optimization Starter Kit

In today’s marketing world, reaching your customers has become increasingly more complicated. You may find that you use multiple sales channels with multiple products, many offerings and all of them priced differently. You likely have a huge pool of prospects to choose from and different creative tactics that you want …

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gShift Survey Reveals Industry Sentiment and Readiness for Google’s New Mobile-Friendly Algorithm Update

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey …

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Consumer Satisfaction Rates in Canada Decline amid Market Disruption and Today’s “Always On” Customer

Despite heavy investment, only 11 percent of consumers strongly agree companies are effectively converging digital, mobile, social, and traditional channels Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according …

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