Case Study: Brewster Travel Canada & Envoke

Brewster Travel Canada turns to Envoke to bolster online sales and lead generation   One of the oldest travel companies in Canada, Brewster Travel has been based in Banff, Alberta for more than a century. We now serve over 1.4 million customers each year in Banff and the Canadian Rockies …

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TTAG Systems’ new SMS marketing add-on simplifies CASL-compliant mobile communications

Canada’s most disruptive text message marketing platform now helps companies to create better mobile marketing lists and be compliant with Canadian Anti-Spam regulation requirements. PRESS RELEASE: Toronto – January 13, 2016. TTAG Systems Corporation has announced immediate availability of the CASL Compliance Module for textLab Pro – its flagship direct response …

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How Home Hardware is building customer loyalty through relevancy, one customer at a time

  In the quest to retain customers, many retailers across Canada have created their own or joined existing loyalty programs. Rewarding customers for their loyalty and leveraging the data that’s collected as part of these interactions as a means to build real relationships with customers has gained a lot of …

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Separating right from wrong when targeting the Chinese market in Canada

With the demographic and population shifts, globalization and advances in technology and communication, the mainstream market has become more diversified, segmented and scattered. As the thought of “individualism” is getting popular everywhere we hear more “I, my, me, mine, myself” words in our daily conversation. No matter if you are …

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21st Century Media Planning: How the Game is Changing

Part one in a four-part series about media optimization and measurement.*  Memo to: CEO From: CMO Date: Q1 2015 Subject: Annual Strategic Direction As discussed, our plans to reduce our dependence on flyers by 35% this year will require some big changes. Yes, we need to think differently about how we …

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Webinars 101: Building Engagement & Filling the Pipeline

What’s a Webinar? Like many other Internet phenomena, the names of two things (‘web’ and ‘seminar’) were smushed together to make up a brand new noun (‘webinar’). After all, why not? Webinars are increasingly being leveraged by B2B organizations to generate awareness and preference. Typically delivered via a purpose-designed platform, …

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Location, Big Data and Privacy

Welcome to the New World of the Hyper-Mobile Marketer Direct marketers are in many ways like investigative journalists, always focusing on the five Ws – the why, who, what, when (with the order depending on the product or solution) and, now with greater accuracy, the where to create a hyper-targeted …

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CertainSource Unveils the First B2C Email Retargeting Solution, Empowering Marketers to Convert More Prospects without Increasing Media Spend

Enhanced Customer Acquisition Funnel Management Offering, Used By Leading Brands Including Gerber, Publishers Clearing House and Palm Beach Jewelry, Generates More Revenue and Greater ROI from Customer Acquisition Campaigns CertainSource, the leading B2C customer acquisition company, has unveiled CertainSource 3.0, a platform for global consumer brands to most effectively grow …

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Adobe Unveils Industry’s Most Advanced Programmatic Advertising Platform

Integration of Traditionally Disparate Technologies Delivers Unparalleled Personalization, Transparency, and ROI Adobe today announced the industry’s most advanced programmatic ad platform for advertisers and media publishers leveraging fully integrated solutions in Adobe Marketing Cloud. Powered by Adobe Media Optimizer, the new “self-service” technology allows advertisers for the first time to …

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CMBs and their Impact on Direct Mail

By Claire Petite Canada Post’s move to Community Mail Boxes (CMBs) for all Canadians will undermine the inherent value of physical mail – especially advertising mail. I work in advertising and direct mail is my specialty. I spend a lot of time thinking about how effective direct mail is at …

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