Consumer Satisfaction Rates in Canada Decline amid Market Disruption and Today’s “Always On” Customer

Despite heavy investment, only 11 percent of consumers strongly agree companies are effectively converging digital, mobile, social, and traditional channels Canadian companies are struggling to keep pace with the increasingly “always on” nature of their customers, their greater use of digital channels, and their growing acceptance of non-traditional providers, according …

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Has There Ever Been a Better Time to Consider Direct Mail?

Once upon a time, direct mail reigned supreme in the world of direct marketing. It was the pre-dawn of the internet and no one could have foreseen the impact that the digital revolution was about to have on advertising and marketing and in particular, on direct mail. Ironically, during the …

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Long Live the Customer-Centered Approach

“Give the lady what she wants” and “The customer is always right” are quotes attributed to the venerable Chicago retailing pioneer Marshall Field. That customer-centered approach to doing business was leading-edge at the close of the 19th century and soon became a competitive advantage for Mr. Field’s namesake department store empire. …

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Why Marketing Should Have a Quota

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Sales and Marketing departments often treat each other with …

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DM Wrap-Up: week of March 2

 FUSE Marketing Group ramps up for new client wins, more creative work and ongoing services for Toronto 2015 PanAm/ParaPan Games FUSE Marketing Group (www.fusemg.com) is announcing nine new hires to expand its breadth and strength in account services, creative, digital, strategic partnerships and administration.  Joining the agency ranks are Lisa …

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Variable Imaging – Is a Picture Worth a Thousand Words?

If a picture is worth a thousand words, is variable imaging 1,000 times better than variable text? Well, one of the beauties of writing for an online magazine is that we can explore and illustrate the integration of variable text and variable graphics right within the article, so this will …

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DM Wrap-up: news from the week of March 16

Air Canada Named Top Airline in Customer Loyalty Toronto, ON —  Air Canada has been named the leading airline in customer loyalty, according to Brand Keys 2015 Customer Loyalty Engagement Index® (CLEI). The 19th annual survey, conducted by independent marketing research firm, Brand Keys, measures a brand’s ability to meet …

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Sighting in Your Rifle and Loading Up for High Impact Results

We have all heard references to the rifle vs. shotgun approach. While it’s true that the latter allows you to reach a broader area and generate some sales, the rifle approach allows you to hone in tighter on your targets. However, if you take the time to “sight in” your …

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DM WRAP-UP: NEWS FROM THE WEEK OF FEBRUARY 9

Interactive Intelligence Expands Presence in Canada New Toronto office and Montreal-based data center latest in company’s Canadian expansion Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services for communications, collaboration and customer engagement, has expanded its presence in Canadawith the opening of an office in Toronto and a data center in Montreal. This expansion …

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5 Tips for Clean, Usable Data

Your reputation and your ability to communicate effectively are important, and whether you are using direct mail, email or personalized URLs, your data is the underlying foundation. In today’s world we see people with a broad range of skill sets setting up and managing marketing data. This, in turn, leads …

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