A Personal & Professional Reflection of Immense Pride: Celebrating 25 Years of the Optimum Program
by Richard Schenker September 10, 2025–In 1997, I made one of the hardest but best decisions of my career. I left a high-profile loyalty marketing role with my first employer, the Hudson’s Bay Company, where I had very successfully built and grown the Bay’s first customer loyalty program, Bay Card …
Canadian Tire Expands Triangle Rewards Through New Linked Partnerships: Analysis
By Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …
Two of Canada’s Most Beloved Brands Team Up in Strategic Loyalty Partnership
TORONTO, ON–Canadian Tire Corporation and Tim Hortons® announced a strategic loyalty partnership that brings together two of Canada’s most iconic and beloved brands. Launching later in 2026, this collaboration will enable members to link their Triangle Rewards and Tims Rewards accounts to unlock new benefits. Linked members will earn Canadian …
Wishpond Adds Applications, Expands AI Sales Automation Capabilities
New patent applications for conversational AI workflow building, adaptive voicemail/IVR detection, and real-time appointment scheduling VANCOUVER, BC–Wishpond Technologies Ltd., a provider of AI-enabled marketing-focused online business solutions, is pleased to announce that it has filed three new non-provisional utility patent applications that further strengthen the Company’s growing intellectual property portfolio …
DRIVING THE FUTURE OF LOTTERY: POLLARD BANKNOTE HIGHLIGHTS INNOVATION
WINNIPEG, MB–Pollard Banknote Limited showcased its latest range of products and services spanning three pillars of lottery success—Outstanding Games, Retail Excellence, and Digital Innovation—at the 2025 North American Association of State and Provincial Lotteries (“NASPL”) annual conference and trade show, being held in Niagara Falls, Ontario, September 8–11, 2025. As …
Cineplex Box Office Results Up, Aided by Personalization & Rewards
TORONTO, ON–Cineplex, Canada’s leading entertainment and media company, reported box office revenues of $49.1 million for August 2025. Cineplex is seeing continued audience demand for international content, supported by strategic, personalized marketing which is directly connecting communities to culturally relevant content. Chal Mera Putt 4 delivered exceptional results, with Cineplex …
Purolator launches 2025 True North Small Business Grant Contest
150,000 in prizes available to help Canadian small businesses strengthen their local impact TORONTO, ON–Purolator has opened nominations for the 2025 True North Small Business Grant Contest, with this year’s contest offering its largest-ever funding to support Canadian small businesses. The grant helps small businesses scale by improving operations, accessing …
New Bounteous White Paper Maps the AI Whitespace for Marketing Leaders
Study of 300+ executives identifies misalignment between marketing and IT as key barrier to AI transformation CHICAGO, IL — Bounteous, a leading global digital transformation consultancy, released a new white paper titled “The AI Whitespace: Addressing Challenges to Unlock Potential.” The report helps enterprises accelerate artificial intelligence (AI) adoption by …
Understanding Your Customers: Who’s Loyal, Who’s Leaving?
by Paige Jordyn You want to keep your good customers, but it’s hard to know where to focus your efforts. Who are your loyal fans, and who is quietly slipping away? Instead of using a one-size-fits-all approach, you can use a simple and powerful method to see your customer base …
Neighbourly Pharmacy Recognized as one of Canada’s Top Growing Companies
Ranked on the 2025 Report on Business List for the Sixth Consecutive Year TORONTO, ON–Neighbourly Pharmacy Inc., Canada’s largest and fastest growing network of independent pharmacies, is proud to announce that for the sixth consecutive year, it has been named one of Canada’s Top Growing Companies by the 2025 Report …