Canadian Tire Corporation expands Microsoft collaboration in building next-generation retail intelligence platform
TORONTO, ON–Building on a multi-year strategic retail partnership, Canadian Tire Corporation has moved to the next phase of its collaboration with Microsoft, with the development of a custom retail intelligence platform designed to help the Company better anticipate and serve the everyday moments that matter most to Canadians. Following a …
WestJet, Virgin Atlantic expand loyalty benefits, unlocking more rewards and connectivity for travellers
Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying …
The Evolution of Demand Generation: From Lead Volume to Revenue Impact
By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven approach built around buyer intent and sales alignment. What’s emerging now isn’t a new tactic, but a new standard for how marketing drives growth. For years, demand generation strategies were …
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO”
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO” By Stephen Shaw Christina Garnett is a recognized authority on CX with a focus on cultivating “brandoms” and the author of “Transforming Customer Brand Relationships”. In the classic 1976 movie “Network”, TV news anchor Howard Beale …
Fragmented CX is Costing Organizations Trust, Warns Info-Tech Research Group
TORONTO, ON–Despite significant investment in digital tools, many organizations remain trapped in disconnected channel strategies that limit visibility and weaken customer engagement. The newly published Omnichannel Playbook from Info-Tech Research Group, a global research and advisory firm, provides a comprehensive, research-backed framework that shows how aligning data, governance, and technology …
The Returns Revolt: New Data Shows Return Policies Are Driving Shoppers Away Before Checkout
CALGARY, AB–Even before shoppers reach checkout, brands are losing more revenue, often without realizing why. New consumer research from Cashew reveals that outdated return policies are suppressing demand, eroding trust, and stopping shoppers from buying in the first place. In its latest Data Drop, The Returns Revolt, Cashew surveyed 2,000 …
ALIMENTATION COUCHE-TARD PRESENTS ITS 2026 BUSINESS STRATEGY
LAVAL, QC–Alimentation Couche-Tard Inc. presented its 2026 Business Strategy Update in Toronto. The corporation introduced its Core + More strategy: Amplify the Core and Invest in More. The strategy focuses on strengthening core platforms while pursuing targeted investment opportunities to drive long-term profitable growth. “We are pleased to share the …
Small Businesses Double Down for 2026: Majority Plan to Increase Marketing Budgets to Combat Inflation
New Constant Contact Small Business report finds 68 percent of SMBs expect to increase marketing spend despite economic uncertainty WALTHAM, MA–Constant Contact, a leading provider of digital marketing tools for small businesses and nonprofits, today released findings from its Q1 2026 Small Business Now report. The report includes a survey …
Industrio Launches Canadian-Built Operational Intelligence Platform
Developed through a variety of customer deployments, enterprise-grade Signal solution empowers organizations working in data-rich mission-critical environments VANCOUVER, BC–Industrio, a Canadian operational intelligence company founded in 2023, launched Signal, a secure enterprise-grade platform that is already delivering operational intelligence to customers working in complex data-rich environments. Signal unifies fragmented data, …
GiveWise Expands GiveGenius to Help Canadian Charities Unlock More Strategic Giving
VANCOUVER, BC–GiveWise Foundation Canada has announced an expanded approach to GiveGenius, its charity-facing giving solution designed to help nonprofits better support today’s increasingly strategic donors. Built through direct conversations with Canadian charities, GiveGenius helps organizations prepare for — and confidently respond to — donors who want to give through donor-advised …