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The program features three tiers — Red, Gold, and Platinum — designed to reward every level of creativity and celebration. All members will receive perks like birthday discounts, and those in the Gold and Platinum tiers will unlock Everyday Perks, providing even deeper daily savings. TORONTO, ON–Michaels is fueling the …

TORONTO, ON–Scotiabank announced the launch of Scotia Intelligence, a unified enterprise approach designed to accelerate the Bank’s AI evolution and equip employees with secure, scalable data and AI capabilities. “The launch of Scotia Intelligence demonstrates our ongoing commitment to investing in technology solutions that offer competitive, tangible benefits for both …

From diapers to bananas, Skip brings Loblaw banners like No Frills and Real Canadian Superstore to Canadians’ doorsteps with new nationwide delivery TORONTO, ON–Skip, Canada’s homegrown delivery network, has brought Loblaw Companies Limited (“Loblaw”) onto its expanding retail network to bring fast and convenient grocery delivery to Canadians coast to …

TORONTO, ON–Vividata, a Canadian authoritative source for cross-media and consumer behaviour insights, announced that ChangeMakers and Glassroom have selected Vividata Spatial to strengthen audience planning, activation, and outcome measurement across the Canadian media ecosystem. Built from Vividata’s Study of the Canadian Consumer and Metrica passive panel data (SCC/Digital), Vividata Spatial …

CMA appoints seasoned marketing executive following national search to lead next phase of growth for Canada’s marketing profession TORONTO, ON–The Canadian Marketing Association (CMA) named Esther Benzie as its next president and CEO, effective March 9, 2026. Following Alison Simpson’s retirement announcement in September 2025, the CMA Board of Directors …

MONTRÉAL, QC–Geekco Technologies Corporation released the latest and most innovative update of its TellMe application, now available on the App Store and Google Play. With its enhanced features, TellMe appeals to a broader audience, both across diverse age groups and a wide range of businesses from independent stores to large …

RBC taps HTS to power Avion Rewards Travel, bringing innovative travel offerings to the Canadian market; new travel booking portal to launch later this year for all Avion Rewards members, including Avion credit cardholders TORONTO, ON–RBC and HTS (Hopper Technology Solutions) have formed a long-term collaboration to provide an enhanced …

Members of Triangle Rewards and WestJet Rewards unlock enhanced travel and retail value by linking accounts TORONTO, ON–Two trusted Canadian loyalty programs, Triangle Rewards and WestJet Rewards, have teamed up to introduce new ways for millions of Canadians to earn more rewards across travel and everyday shopping. In just a …

By Ian Giles In the rapidly evolving world of marketing, staying ahead requires more than just keeping pace with trends—it demands an adaptive, forward-thinking approach. Enter liquid content, a concept poised to redefine how brands craft and distribute their narratives. As we look to the next five years, understanding and …

by Ned Seagrim Imagine a world where you could access the voice of your customer at any moment – from formulating the brief and developing the strategy to brainstorming the solution and iterating the execution. This isn’t a business utopia. This is the new reality synthetic audiences are making possible.  …