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A Study in Characteristics The most valuable conversations in marketing happen off the record—between peers, without press or pretense. That’s where candor lives. This project was born from a simple belief: no one needs another study about “what keeps CMOs up at night.” We need to listen to what CMOs …

VANCOUVER, BC–The Vancouver Aquarium is thrilled to announce the launch of a new permanent exhibit, Amazing Axolotls, opened on January 11. Amazing Axolotls! is a new gallery at the Vancouver Aquarium, expanding our existing axolotl exhibit into a larger, more immersive experience. This gallery celebrates one of the world’s most …

VANCOUVER, BC–Kits Eyecare Ltd. a leading vertically integrated eyecare provider, announced the appointment of Angela (Scardillo) MacInnis as Chief Marketing Officer, effective January 6, 2026. Angela joins KITS with more than 15 years of senior leadership experience at Best Buy Canada, including serving as Senior Vice President of Marketing, and …

The Loyalty Whisperers by Marilyn Stewart & Geoffrey Bailey The loyalty landscape has changed. Transactional loyalty is being replaced by a deeper dynamic of decision-making. Our articles will explore how that deeper dynamic influences every category of customer loyalty. From hospitality to retailing Transactional loyalty alone can’t do the job. Emotional …

Introducing The Loyalty Metric “Guests are assets, not transactions,” states Marilyn Stewart, Founder of a radical approach to building and retaining guest loyalty called The Loyalty Metric. Created by a team of contrarian loyalty specialists – including data scientists, statisticians, brand architects, writers and AI, The Loyalty Metric offers the …

DENVER, CO– Findings in Confessions of a CMO, a new global report by Worldwide Partners, challenge a common sentiment that the role of Chief Marketing Officer is diminishing. Through anonymous interviews with CMOs worldwide, Confessions of a CMO, a first-of-its-kind qualitative study commissioned by the world’s most collaborative agency network, …

LONGUEUIL, QC–Civilia, a Quebec-based company renowned for its smart mobility technology solutions, announces the acquisition of Compilation Data Traffic, a firm with over 20 years of expertise in multimodal traffic surveys. Civilia is taking a new step forward by combining two complementary areas of expertise to better address mobility issues. …

Here are the questions customers are asking to help them spot companies they can trust with their data this holiday shopping season TORONTO, ON–This holiday season, while shoppers search for the perfect gifts and best deals, they’re also navigating countless requests for their personal information. An email address for the …

TORONTO, ON–Spendsafe Mastercard® Reloadable Prepaid Card, officially launches in collaboration with Berkeley Payments and Peoples Trust Company, part of Peoples Group. Together, they are delivering a comprehensive financial literacy solution designed exclusively for children and teens aged 6 to 18. Spendsafe is setting a new standard in youth-focused financial services …

PARIS, FR–Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle, marking a new step forward in its direct-to-consumer acceleration. Following a highly successful pilot in the UK, the app is now available in the United States, Canada and Australia, with …