Environics Analytics Launches All-New Spotlight Platform

Quick Canadian Consumer, Market Insights TORONTO, ON–Environics Analytics (EA) announced the launch of its self-serve data analytics reporting platform, SPOTLIGHT. Offered as software-as-a-service, this easy-to-use tool is powered by EA’s industry-leading data and provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize …

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Accenture launches dedicated Metaverse Continuum business group as physical and virtual realities converge to reshape human experiences

Accenture Technology Vision 2022: “Metaverse Continuum” Redefining How the World Works, Operates and Interacts NEW YORK, NY–A new report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology …

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Planet Based Foods Announces E-Commerce Platform Launch

VANCOUVER, BC– Planet Based Foods Global Inc. , a San Diego-based sustainable food startup pioneering clean, nutrient-dense, plant-based meat alternatives,, is pleased to debut its newly launched e-commerce platform that features a selection of Planet Based Foods’ popular vegan options for purchase. Powerfully formulated using superfood hemp as the primary …

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New Nielsen Study Reveals Who Trusts What in Advertising

Lack of Trust = Lack of Action; Launch of Trust in Advertising Study 2021 TORONTO, ON–Nielsen has released the results of a global study into trust in advertising, designed to uncover consumer opinions on advertising globally. The study found that trust differs by age, who is in the adverts—with sports personalities …

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Spot Pet Insurance Shares the Love with Canadian Pet Parents

Canadians embrace the love of their pets, choosing to help protect their health for a longer, happier life together with Spot Pet Insurance, which is available now across Canada TORONTO, ON–Spot Pet Insurance, a rapidly growing, digital-first pet insurance provider, has expanded its services to the Canadian pet-loving community. According …

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Elevate Media Group takes LGBTQ2+ marketing in Canada to new heights

TORONTO, ON–Elevate Media Group is helping brands and the communities they serve through authentic marketing grounded in purpose, with a focus on the LGBTQ2+ community. The rebranded agency has a new name, brand identity and website reflecting its position as an industry leader in marketing to diverse audiences. With nearly …

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Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach

Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools RANCHO SANTA MARGARITA, CA–Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada …

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The planet’s first Carbon Neutral Direct Mail

Prime Data eliminates the carbon footprint of a typical direct mail piece AURORA, ON–Prime Data, an award-winning leader in digital era direct mail, has launched “Carbon Neutral Direct Mail – From Tree to MailboxTM” the first net-zero carbon direct mail service that offsets all emissions from the tree through to …

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Nielsen Report: Global Marketers Aren’t Confident in their Audience Data

Nielsen’s Annual Marketing Report Uncovers Only 26 percent of Global Marketers Are Confident Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven TORONTO, ON–Nielsen released its 2022 Annual Marketing Report, and for the first time …

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ICA’s Creative Power List 2022

Independent Agency Rethink Comes Out on Top The Institute of Canadian Agencies (ICA) has revealed its Creative Power List 2022, with independent agency Rethink named as number one in the ranking of Canada’s most creatively excellent agencies. Rethink surged from fourth place in 2021’s Creative Power List to reach the …

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