Toward The Future Of Digital Audience Measurement

TAMPA, FL–As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement …

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New RBC Everyday Banking Offer adds Rewards to Debit

New RBC Vantage means clients can now use their personal debit cards to earn RBC Rewards points TORONTO, ON–RBC launched RBC Vantage, Canada’s newest everyday banking offering that brings together a comprehensive suite of powerful benefits that RBC clients can enjoy every day. RBC Vantage gives clients, for the first time, the …

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ICA launches app to boost connection with members

TORONTO, ON–The ICA is launching an app to offer members an opportunity to connect easily with its broad range of communications and services. Built in partnership with app developer Bundeling, the ICA Community app is available to download from Android and iOS app stores. It will provide convenient and seamless …

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MiQ, Samba TV partner in Canada for enhanced Advanced TV solution

Partnership bridges Samba TV’s global TV viewership data with MiQ’s expertise in linking diverse datasets for the Canadian market TORONTO, ON–MiQ, a global programmatic media partner, formed a strategic partnership with Samba TV, a global leader in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. …

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Part 1 The Unravelling of My World

Or…how I started on a journey to close the gap between textbook theories and my experience in business. The process of changing my way of thinking took time and was unsettling. By Tom Beakbane In 1998 I wanted to write a manual for my marketing communications company; it would be …

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Five Trends Shaping the Future of Global Payments

By Bob Dowd It is no surprise that the global payments industry accelerated substantially in 2020. As the pandemic birthed arguably one of the biggest digital revolutions to date, more and more businesses are realizing the importance of having a global payments partner. Multiple factors have been the stimulus driving …

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Retail Reimagined

An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation By Stephen Shaw Traditional retailers learned a harsh lesson over this past year. Slow to make the transition to omnichannel commerce, they had misread the slow gradual rise in yearly online spending as a sign of …

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Using Customer Feedback to Beat the Competition

By Christopher Daniels Whether the business is in manufacturing, telecommunications, or software, business success relies on customer delight. When end-users are satisfied with goods or services and the support they get as part of the client experience, customers will come back again and again. Just as important, companies can use …

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Putting on the Ritz in Digital Customer Experience

By Steve Falk Your driver pulls up to a beautifully lit, elegant entryway. The car door is opened by the doorman. It’s drizzling, so he opens an umbrella and leads you to the door motioning for his colleagues to gather your bags. Once inside a glowing lobby, you get smiles …

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Nine Ways Account-Based Marketing Builds Deeper Relationships with Customers

By Deanna Ransom When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build lifelong loyalty, but unfortunately, many of these campaigns are doomed to fail when companies do not adequately prepare. One of the most …

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