Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …

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Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

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Six Challenges with Non-Phone-Based Biometrics

By Ian Benn There has been a tremendous amount of conversation recently around biometrics and its role in payments. The idea that your customers can pay for goods and services without having to carry a wallet, or even a phone, has competitive advantages, but what’s the current state of play? …

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Picking Up Speed

The State of Digital Maturity The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based …

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When Membership Has No Privileges

By Peter Cantelon If you are part of a member-based, board-run organization (like a not-for-profit) and you struggle to get enough members to even fill your board then you need to ask whether your organization should continue to exist. The traditional structure of a not-for-profit is as follows: members are …

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Ten Reasons Why Geodemography is More Relevant Than Ever

By Evan Wood In May 2011, DM Magazine featured a Q&A with Jan Kestle, the founder and president of Environics Analytics. The topic was geodemography and how this marketing science which had been around for 40 years continued to be relevant in an era of big data, rapid digital transformation …

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The State of Martech: An Interview with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor of Chiefmartec.com

By Stephen Shaw When the era of Big Data began in earnest a decade or so ago, marketing automation was suddenly seen by most businesses as indispensable. Gartner even predicted at the time that CMOs would eventually outspend CIOs on technology. And sure enough, technology now accounts for the biggest …

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Taking Content to New Heights with Drones

Staff With the increasing demand for engaging content, there’s a company in Toronto called Door 24 which is helping Canadian businesses tell their stories from new heights. Through collaboration with City Hova Inc, a group of seasoned aviation professions with more than 80 combined years of experience in aviation, Door …

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What Video Marketers Need to Know About Media’s New Currency

By Hank Frecon It’s estimated that digital advertising grew 12 percent over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance …

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10 Actions for Successful Transition to a (new) Leadership Role

By Angela Civitella Seeking the role of leader, no matter how large your team or whether you are starting a new job in a new firm or being promoted from within, is a challenging situation in the best of times. After all, no matter how you look at it from …

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