Aeroplan Wins Top Honors in Canada’s Choice Travel Loyalty Awards

Air Canada program tops every category it entered, winning five top finishes MONTREAL, QC–Air Canada’s Aeroplan loyalty program had a strong showing at this year’s Canada’s Choice travel rewards, where Canadians are invited to name their favourite loyalty programs and credit cards in Canada. Aeroplan and its credit card partners …

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CIO Strategy Council Publishes National Standard for Data-Driven, Consumer Directed Finance

OTTAWA, ON–The CIO Strategy Council announced a new National Standard of Canada on consumer directed finance. CAN/CIOSC 110-1: 2022 specifies minimum requirements for planning, designing, developing, implementing, maintaining, and improving the customer experience surrounding access to customer banking, transaction, and other financial data from bank and non-bank financial institutions. The …

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AIR MILES to become first brand-agnostic loyalty program of the Metaverse

New strategic partnership model provides unique opportunity for Canada’s original coalition loyalty program to expand its reach and create innovative new solutions for brands and consumers alike in a Web3 universe TORONTO, ON–The AIR MILES® Reward Program has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty …

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Canada Post segment reports $227-million loss before tax for third quarter

Parcels and marketing mail volumes declined from high levels a year earlier OTTAWA, ON–Canada Post recorded a loss before tax of $227 million in the third quarter of 2022 as parcel volumes fell compared to elevated levels a year earlier and economic uncertainty reduced business spending on marketing mail. The …

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GTA Walmart Canada customers can now receive online orders in as fast as 30 minutes

Retailer pilots 30-minute delivery; More than 40 percent of Greater Toronto Area households can participate MISSISSAUGA, ON–Walmart Canada customers in the Greater Toronto Area can receive their online orders in as fast as 30 minutes through Walmart Now, a new virtual convenience offering featuring Walmart’s quickest delivery speeds. Walmart Canada …

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Diverse senior leadership key to engagement, retention: Canadian Marketing Association

Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …

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71 per cent of Canadians say inflation will impact their travel plans in 2022

A new poll reveals Canadians are eager to travel but rising costs will cause many to change their plans TORONTO, ON–After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won’t go …

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Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”

First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected experiences Knowing customers = respecting time, sharing values, positive representative experience TORONTO –The Loyalty Report™ 2022 reveals shifting consumer priorities and risks for brands and marketers who don’t stay connected …

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Environics Analytics Launches All-New Spotlight Platform

Quick Canadian Consumer, Market Insights TORONTO, ON–Environics Analytics (EA) announced the launch of its self-serve data analytics reporting platform, SPOTLIGHT. Offered as software-as-a-service, this easy-to-use tool is powered by EA’s industry-leading data and provides in-depth consumer and market insights for small businesses, financial advisors, realtors and others to help optimize …

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Accenture launches dedicated Metaverse Continuum business group as physical and virtual realities converge to reshape human experiences

Accenture Technology Vision 2022: “Metaverse Continuum” Redefining How the World Works, Operates and Interacts NEW YORK, NY–A new report from Accenture reveals that the “Metaverse Continuum,” a spectrum of digitally enhanced worlds, realities and business models, is redefining how the world works, operates and interacts. According to the Accenture Technology …

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