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VANCOUVER, BC–SCALE AI, Canada’s artificial intelligence (AI) cluster, announced new investments supporting applied AI projects in British Columbia, part of a broad national effort unveiled yesterday by SCALE AI and Evan Solomon, Minister of Artificial Intelligence and Digital Innovation. In British Columbia, SCALE AI is supporting a new applied AI …

The extension reinforces Collabria’s position as the preferred credit card provider for Canadian credit unions VANCOUVER, BC and CALGARY, AB–Central 1 and Collabria Financial announced that the National Credit Card Program (NCCP), a coalition of more than 160 Canadian credit unions, has approved a three-year extension to its existing five-year …

TORONTO, ON–NLI Solutions, a leader in digital catalogue infrastructure and enterprise fulfillment, and One Mint Club, an AI-powered loyalty, analytics, and customer engagement platform, today announced a transformative strategic partnership to deliver one of the most advanced and scalable rewards ecosystems in North America. The collaboration combines NLI’s deep operational …

Elevating loyalty to ignite measurable growth through AI-powered decisioning, smarter engagement, and ecosystem monetization PALO ALTO, CA–Loyalty Juggernaut (LJI), the company behind GRAVTY, the world’s first cloud-native, patented, enterprise loyalty platform, announced its recognition as a Strong Performer in The Forrester Wave™: Loyalty Platforms, Q4 2025. This recognition marks a …

The brand is transforming its iconic bow-tie into a VIP pass, granting access to a complimentary exclusive experience MONTRÉAL, QC–Hellmann’s is elevating fan appreciation to new heights this hockey season with the launch of Club 300, an initiative that shines a light on the loudest, proudest and most devoted Habs …

EDMONTON, AB–Dr. Phone Fix Canada Corporation, one of Canada’s fastest-growing consumer electronics repair and resale platforms, today announced that it has been voted a 2025 People’s Choice winner for Favourite Company, its third consecutive win. This continued recognition reinforces the Company’s expanding national brand presence, strong customer loyalty, and its …

Companies often overestimate the loyalty of their customers, mistakenly believing that repurchase behaviour is an indicator of how they feel about the brand. But true loyalty is born out of a deeply held conviction that the brand cares as much about them as they do about the brand. By Stephen …

by Stephen Shaw Sara Wilson is a recognized authority on GenZ, digital trends, and building online communities. The big social media platforms that have dominated everyday life for a generation are now becoming a giant melting glacier. Slowly, silently, almost imperceptibly people are drifting away from those platforms to seek …

Tony Ulwick is a pioneer in job-to-be done theory and practice and the author of the book “Jobs To Be Done” By Stephen Shaw The legendary Harvard Marketing Professor Theordore Levitt is widely credited with saying, “People don’t want a quarter inch drill, they want a quarter inch hole”. Except …

by Richard Schenker EQ Bank’s acquisition of PC Financial marks one of the most strategically significant shifts in Canadian consumer finance in recent memory. The transaction is valued at roughly $800 million through a mix of cash and equity, transfers PC Financial’s credit-card portfolio, banking services, and insurance distribution operations …