Only 6 percent of Marketers Have Fully Implemented AI, According to New Supermetrics Report
HELSINKI, FINLAND–Supermetrics, the Marketing Intelligence Platform trusted by thousands of marketing teams, released its 2026 Marketing Data Report based on a global survey of marketers at leading brands and agencies. The report finds that leadership urgency around AI continues to rise, with 80% of marketers feeling pressure to adopt AI. …
TELUS Digital: Unlocking value with innovative AI use cases
How 2 trillion tokens and 20+ production use cases help telecoms escape ‘Pilot Purgatory’ with insights from NVIDIA, F3 Networks and TELUS VANCOUVER, BC–TELUS Digital will showcase production-ready artificial intelligence (AI) driven customer experience (CX) and network optimization solutions for telecommunications providers at Mobile World Congress (MWC) 2026 in Barcelona, …
SharpenCX Receives North American Cloud Contact Center Customer Value Leadership Recognition
Frost & Sullivan recognizes SharpenCX for delivering customer trust, transparency, and reliability through a cloud-native architecture and AI-driven workflows SAN ANTONIO, TX–Frost & Sullivan announced SharpenCX as the 2026 North American Customer Value Leadership Recognition in the cloud contact center sector for its outstanding achievements in financial strength, strategic expansion, …
RBC creates new AI Group to help bring top AI opportunities to market
Taps veteran tech executive to lead team TORONTO, ON–Royal Bank of Canada has created the AI Group, a newly established team reporting to the Chief Executive Officer that will accelerate the bank’s AI ambitions over the next several years. Building on existing capabilities and top AI talent, this group will …
TD Launches New Brand Platform “More Human”, Reflecting A Digital First, People-Centered Future
New platform brings TD’s strategy, purpose and promise to life through simpler, more connected experiences – unified across North America. TORONTO, ON and MOUNT LAUREL, N.J–TD Bank Group launched its new brand platform – More Human™ – a significant milestone that reflects how the Bank’s strategy, culture and customer experience …
Canadian Tire Corporation expands Microsoft collaboration in building next-generation retail intelligence platform
TORONTO, ON–Building on a multi-year strategic retail partnership, Canadian Tire Corporation has moved to the next phase of its collaboration with Microsoft, with the development of a custom retail intelligence platform designed to help the Company better anticipate and serve the everyday moments that matter most to Canadians. Following a …
WestJet, Virgin Atlantic expand loyalty benefits, unlocking more rewards and connectivity for travellers
Members can earn and redeem WestJet Rewards on codeshare flights with Virgin Atlantic via London-Heathrow to the United Arab Emirates, The Maldives and South Africa CALGARY, AB–WestJet and Virgin Atlantic have joined forces to deliver more value to their loyalty members. As of now, WestJet Rewards and Virgin Atlantic Flying …
The Evolution of Demand Generation: From Lead Volume to Revenue Impact
By Jessica Zuckier Demand generation has entered a new era. Volume-based metrics are giving way to a more disciplined, revenue-driven approach built around buyer intent and sales alignment. What’s emerging now isn’t a new tactic, but a new standard for how marketing drives growth. For years, demand generation strategies were …
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO”
Humanizing the Customer Relationship: An Interview with Christina Garnett, CX Evangelist and “Pocket CCO” By Stephen Shaw Christina Garnett is a recognized authority on CX with a focus on cultivating “brandoms” and the author of “Transforming Customer Brand Relationships”. In the classic 1976 movie “Network”, TV news anchor Howard Beale …
Fragmented CX is Costing Organizations Trust, Warns Info-Tech Research Group
TORONTO, ON–Despite significant investment in digital tools, many organizations remain trapped in disconnected channel strategies that limit visibility and weaken customer engagement. The newly published Omnichannel Playbook from Info-Tech Research Group, a global research and advisory firm, provides a comprehensive, research-backed framework that shows how aligning data, governance, and technology …