Tim Hortons introduces new Tims Credit Card

TORONTO, ON–The Tims Credit Card is a Mastercard, powered by Neo Financial™. It has no annual fee and earns Tims Rewards Points everywhere customers shop, with up to 5 points per dollar on most gas, groceries and transit purchases, and up to 15 points per dollar when customers use the …

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Aeroplan, Parkland Join Together to Launch New Loyalty Partnership

Multi-year agreement will create more ways for Canadians to earn and redeem Aeroplan points MONTREAL, QC–Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express are pleased to …

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Aeroplan Wins Top Honors in Canada’s Choice Travel Loyalty Awards

Air Canada program tops every category it entered, winning five top finishes MONTREAL, QC–Air Canada’s Aeroplan loyalty program had a strong showing at this year’s Canada’s Choice travel rewards, where Canadians are invited to name their favourite loyalty programs and credit cards in Canada. Aeroplan and its credit card partners …

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CIO Strategy Council Publishes National Standard for Data-Driven, Consumer Directed Finance

OTTAWA, ON–The CIO Strategy Council announced a new National Standard of Canada on consumer directed finance. CAN/CIOSC 110-1: 2022 specifies minimum requirements for planning, designing, developing, implementing, maintaining, and improving the customer experience surrounding access to customer banking, transaction, and other financial data from bank and non-bank financial institutions. The …

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AIR MILES to become first brand-agnostic loyalty program of the Metaverse

New strategic partnership model provides unique opportunity for Canada’s original coalition loyalty program to expand its reach and create innovative new solutions for brands and consumers alike in a Web3 universe TORONTO, ON–The AIR MILES® Reward Program has partnered with Tokens.com and Metaverse Group to become the first brand-agnostic loyalty …

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Canada Post segment reports $227-million loss before tax for third quarter

Parcels and marketing mail volumes declined from high levels a year earlier OTTAWA, ON–Canada Post recorded a loss before tax of $227 million in the third quarter of 2022 as parcel volumes fell compared to elevated levels a year earlier and economic uncertainty reduced business spending on marketing mail. The …

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GTA Walmart Canada customers can now receive online orders in as fast as 30 minutes

Retailer pilots 30-minute delivery; More than 40 percent of Greater Toronto Area households can participate MISSISSAUGA, ON–Walmart Canada customers in the Greater Toronto Area can receive their online orders in as fast as 30 minutes through Walmart Now, a new virtual convenience offering featuring Walmart’s quickest delivery speeds. Walmart Canada …

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Diverse senior leadership key to engagement, retention: Canadian Marketing Association

Diversity, equity and inclusion (DEI) initiatives provide clear benefits, but marketing profession still lacks representation at the senior leadership level TORONTO, ON–New research by the Canadian Marketing Association (CMA) shows that marketing organizations and departments with well-diversified senior leadership teams, are less likely to see their employees join the mass …

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71 per cent of Canadians say inflation will impact their travel plans in 2022

A new poll reveals Canadians are eager to travel but rising costs will cause many to change their plans TORONTO, ON–After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won’t go …

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Bond Loyalty Report: After Years Behind Masks, Consumers Just Want To “Be Seen”

First post-pandemic analysis of loyalty for consumers and brands reveals opportunities for growth, risks for marketers who don’t create connected experiences Knowing customers = respecting time, sharing values, positive representative experience TORONTO –The Loyalty Report™ 2022 reveals shifting consumer priorities and risks for brands and marketers who don’t stay connected …

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