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Debt Burden, Merchant Surcharges and Declining Financial Outlook Temper Credit Card Customer Satisfaction in Canada, J.D. Power Finds TORONTO, ON–Persistently high incidence of revolving debt and deteriorating financial health1 have started to affect the way credit cardholders in Canada use their cards. According to the J.D. Power 2025 Canada Credit …

TORONTO, ON–Canadian consumers are approaching the 2025 holiday season with a cautious mindset, planning significant cutbacks in spending and prioritizing value, according to a recent PwC Canada survey. This year’s PwC Canadian holiday outlook reveals a notable shift in consumer behaviour driven by rising costs and declining confidence, emphasizing making …

TORONTO, ON–Yoo Financial, a Canadian-based fintech, has partnered with Walnut, a leading North American provider of embedded insurance technology, for its lineup of Yoo Financial Mastercard credit cards. This partnership will deliver a suite of innovative insurance and protection benefits for Yoo Financial cardholders, helping reshape how Canadians think about …

MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today announced the appointment of Sampsa Jaatinen as Chief Data and AI Officer. With more than 20 years of experience applying machine learning and advanced analytics to business challenges, Jaatinen will spearhead Mistplay’s data science vision to develop AI-driven …

TORONTO, ON– EQ Bank launched its Business Banking platform, built to give Canadian small businesses an edge in how they manage their money. The nationwide2 launch, which includes the high-interest Business Account and Business GICs, delivers rewarding digital solutions to help business owners save time, earn more and stay focused …

by Erica Gunn In today’s dynamic financial landscape, the opportunity to offer exceptional products is boundless. Consumers are eager for easy, helpful, and deeply personalized experiences that genuinely empower their financial health. Customer experience has emerged as a critical differentiator, with a staggering 80% of consumers expecting their financial provider …

The Direct Mail Dilemma: Why What You Don’t Measure Is Costing You Money by Paige Jordyn Let’s talk about something that might be quietly draining your marketing budget: unmeasured direct mail campaigns. And while we’re at it, let’s discuss why so many businesses have fled to email marketing—only to discover …

Showroom provides retailers with a sleek online presence that highlights real-time inventory and brand storytelling, all without the challenges of eCommerce MONTREAL, QC–Lightspeed Commerce Inc. , the unified omnichannel platform powering ambitious retail and hospitality businesses in over 100 countries, today announced the launch of Showroom, supported by AI and …

by Richard Schenker Canadian Tire’s Triangle Rewards program has quietly evolved into one of the most ambitious loyalty platforms in Canada. With almost 12 million members, Triangle is no longer just about “Canadian Tire Money.” It is steadily building a partner ecosystem designed to increase customer engagement in the everyday …

Environics connects NIQ Precision Areas, Geo Audience, and Geo Lift data to its marketing analytics, activation and measurement suite bringing unmatched local targeting and campaign lift analysis for CPG manufacturers and retailers TORONTO, ON–Environics Analytics announced an expanded collaboration with NIQ, a global leader in consumer intelligence. The new agreement …