New Bounteous White Paper Maps the AI Whitespace for Marketing Leaders
Study of 300+ executives identifies misalignment between marketing and IT as key barrier to AI transformation CHICAGO, IL — Bounteous, a leading global digital transformation consultancy, released a new white paper titled “The AI Whitespace: Addressing Challenges to Unlock Potential.” The report helps enterprises accelerate artificial intelligence (AI) adoption by …
Understanding Your Customers: Who’s Loyal, Who’s Leaving?
by Paige Jordyn You want to keep your good customers, but it’s hard to know where to focus your efforts. Who are your loyal fans, and who is quietly slipping away? Instead of using a one-size-fits-all approach, you can use a simple and powerful method to see your customer base …
Neighbourly Pharmacy Recognized as one of Canada’s Top Growing Companies
Ranked on the 2025 Report on Business List for the Sixth Consecutive Year TORONTO, ON–Neighbourly Pharmacy Inc., Canada’s largest and fastest growing network of independent pharmacies, is proud to announce that for the sixth consecutive year, it has been named one of Canada’s Top Growing Companies by the 2025 Report …
StarTech.com Celebrates 40 Years of Innovation, Growth and Community
LONDON, ON–StarTech.com, a global leader in IT connectivity accessories, is proud to celebrate its 40th anniversary this year. The Canadian-based company, founded in 1985 in London, Ontario by entrepreneurs Paul Seed and Ken Kalopsis, has grown from a two-person, credit-card-funded startup operating from a basement into one of the world’s …
Navigating the Hiring Process and Avoiding Bad Hires
By Vivian Tam The hiring landscape is complex and continues to evolve in ways that present new and unexpected challenges for businesses, including those in the marketing and creative field. Despite larger ongoing economic uncertainty, businesses continue to have important functions that require skilled talent, and projects and objectives that …
Jan Kestle recognized by TMU with Honorary Doctorate
TORONTO, ON–Jan Kestle, President and Founder of Environics Analytics (EA) received an Honorary Doctorate from Toronto Metropolitan University (TMU) in its current round of 2025 convocations, the highest recognition that TMU awards. The citation by TMU reads in part: “Jan Kestle has dedicated her career to using statistics and mathematics …
Chinese Canadian Museum Celebrates Canada’s Role in Three Golden Decades
VANCOUVER, BC–Approaching the second anniversary of its official opening, the Chinese Canadian Museum is proud to present Dream Factory: Cantopop Mandopop 1980s-2000, an electrifying new exhibition that pays tribute to the golden age of Cantopop and Mandopop – when popular music from Hong Kong, Taiwan and Mainland China was a …
Canadian War Museum Conference coming in October
OTTAWA, ON–Registration is now open for the Canadian War Museum Conference 2025: Oral History and the Veterans’ Experience, which will be held from Thursday, October 2 to Sunday, October 5, 2025 at the Museum. This ground-breaking conference, one of the first to focus on the growing interest in the post-service …
Bell Media Implementing LiveRamp’s Authenticated Traffic Solution
Bell Media bringing more authenticated identity and addressability to the Canadian linear and digital ecosystem through Environics Analytics’ exclusive LiveRamp partnership TORONTO, ON–Environics Analytics revealed that Bell Media has joined the growing list of publishers who are implementing LiveRamp’s Authenticated Traffic Solution (ATS) as a secure way of bringing identity …
Environics Analytics, Caddle Expand Partnership
EA and Caddle power data collaboration options for brands, including shopper insights, audience augmentation and advertising attribution TORONTO–Environics Analytics announced an expanded partnership with Caddle, one of Canada’s largest and most diverse consumer panels. Known for its app-based surveys, receipt capture and consumer review capabilities, Caddle helps brands (particularly Consumer …