DMN

Dr. Yuping Liu-Thompkins is one of the world’s leading academic researchers on customer loyalty and the Founder of the Loyalty Science Lab at Old Dominion University. By Stephen Shaw For most marketers it may be the most puzzling question of all. Do they plow more money into demand capture, hoping …

Despite unprecedented access to data, most marketers still struggle to translate signals into insight BRIGHTON, UK–Brandwatch, a Cision company and a global leader in social intelligence and social media management, released The Marketer of 2026, a new report revealing a growing insight gap in modern marketing. Despite unprecedented access to …

MONTRÉAL, QC–Air Canada has renewed its agreement with The Landline Company to extend the popular, luxury motorcoach service to the Ontario communities of Niagara, Sarnia and Muskoka, linking them directly with the airline’s global hub at Toronto Pearson International Airport beginning June 15, 2026. In addition, the carrier also announced …

By Jan Kestle, President, Environics Analytics Every organization is looking for better outcomes. They want smarter decisions, stronger performance and results they can explain and defend. Today, many leaders see artificial intelligence (AI) and advanced platforms as the path forward— and they can be. But too often, an essential truth …

New partnership will support the Corporation’s global money transfer service at post offices across Canada OTTAWA, ON – Canada Post is entering a partnership with The Western Union Company to support its global money transfer service available at post offices across the country. Western Union is a financial services company …

BOSTON, MA–Wayfair, the destination for all things home, announced the launch of Wayfair Rewards in Canada, bringing the successful program to Wayfair’s Canadian customers. Customers who enroll in Wayfair Rewards will unlock exclusive access to a rich set of benefits including 5% back in rewards, free shipping, exclusive members-only pricing …

New AI Search Intelligence Capability Enables Brands to Measure and Optimize Visibility Across Generative AI Platforms TORONTO, ON–BrandPilot AI Inc., a performance marketing technology company focused on eliminating inefficiencies in digital advertising, launched SearchIQ™, a new capability designed to help advertisers measure and optimize brand visibility across large language model …

Michael Lowenstein is a renowned expert on CX and an early pioneer in the development of customer relationship management theory and practice. By Stephen Shaw CX is broken. It has been for years now. The numbers tell the story. The American Customer Satisfaction Index is stagnant, barely above where it …

Tangerine and Scene+ unlock more ways to earn and redeem as Tangerine launches its first premium points-based rewards credit card TORONTO, ON–Tangerine Bank is launching its first rewards‑based credit card, powered by Scene+, giving clients the ability to earn and redeem points across everyday categories that reflect how Canadians live …

This April 2026 Canadians will be able to accelerate earning on everyday spending and receive premium benefits on United, the world’s largest airline CALGARY, AB–Neo Financial, Canada’s fastest-growing fintech, and United Airlines are teaming up to launch the United MileagePlus Neo World Elite Mastercard, delivering valuable travel benefits like priority …