2025 CGI Voice of Our Clients
Providing insights to accelerate tangible and trusted outcomes Christian Haeger, Vice-President, Global Industry Lead, Retail, Consumer & Services The 2025 CGI Voice of Our Clients shares findings from our in-depth interviews with business and IT executives across the industries and geographies we serve. Our 2025 research reveals these overarching insights …
2025 edition of LoyalT reveals most comprehensive study of Canadian retail loyalty program performance
MONTRÉAL, QC—adviso, in partnership with Ad hoc Research, is proud to present the results of the 8th edition of LoyalT, the most comprehensive study of Canadian retail loyalty program performance. Using a sample of 15,000 Canadian respondents and a unique methodology, LoyalT 2025 offers detailed insights into the performance of …
Mistplay Report Reveals 85 percent of Mobile Gamers Play Daily, but Loyalty Splits Markets
2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and monetization strategies must be market specific to succeed MONTREAL, QC–Mistplay, the pioneer of play-and-earn in the rewarded ad space, today released its “2025 Mobile Gaming Across Markets Report“, uncovering foundational differences in how players …
Order up, wheels up: Skip and WestJet Rewards join forces to link loyalty programs
Canadians can now earn and redeem points for delivery and travel TORONTO, O–Skip and WestJet, both homegrown Canadian brands, are enhancing what loyalty points can do with the launch of a new linked-loyalty partnership. Canadians can now treat their WestJet points as Skip currency, earning – and notably, redeeming – …
The Power of Points: An Interview with Richard Schenker, Founder, Loyal Strategy Consulting
Richard Schenker is a leading expert on loyalty marketing and the original architect of Canada’s most popular points program PC Optimum. “A recent study I saw from Bond Brand Loyalty reported that the average Canadian has about 16 or 17 loyalty programs in their wallet or in their digital wallet, …
Customer Portfolio Management: An Interview with Michael D. Johnson, Marketing Department Chair, Wisconsin School of Business
Interview with Michael Johnson, Marketing Department Chair at the Wisconsin School of Business and the co-author of “Managing the Customer Portfolio”. At the time it just seemed to make common sense. Why spend all this marketing money chasing after new buyers while ignoring the customers you’ve already got? Why not …
Case Study: Big Growth with Bigeye Direct
A direct mail marketing firm quickly expands from a founder’s home to 60,000 sq. ft. with the help of a trusted technology partner. Contributed Content When Damon Smith and a friend founded Bigeye Direct Inc. in his home with no equipment and just a handful of employees in 2008, they …
Are You Identifying the Right Customers for Your Outbound Call Lists?
By Steven Brooks Last month, the UK government announced what some consider to be controversial plans to introduce identity cards. Over the years I have been in rooms filled with some of the great minds in the field of identity, and the conversation in almost every instance quickly shifts to …
Skip, Walmart Canada Team Up to Bring Everyday Value, Convenience to Doorsteps Across Canada
Walmart Canada’s vast product selection and Skip’s on-demand delivery come together to make shopping faster, simpler, and more accessible for Canadians TORONTO, ON–Skip, Canada’s homegrown delivery network, has just teamed up with Walmart Canada to bring unbeatable convenience straight to Canadians’ doorsteps. From everyday grocery essentials to household must-haves, customers …
Flair Airlines, Netcore Cloud Join Forces to Shape the Future of AI-Led Customer Engagement in Aviation
The partnership underscores Flair’s commitment to innovation and marks a key milestone in delivering seamless, personalized travel experiences NEW YORK, NY–Netcore Cloud, a global leader in Agentic Marketing, today announced a strategic partnership with Flair Airlines, Canada’s leading independent ultra-low-cost carrier, to enhance customer engagement through a personalized, AI-powered digital …