Pharma Has a Trust Problem. Better Marketing Won’t Fix it.
Only five percent of Canadians say they have “a lot of trust” in health information from pharmaceutical companies by Vijay Wadhawan Trust cannot be treated as a communications problem. Every patient education initiative, disease awareness campaign, patient support program, and public commitment begins with the same invisible hurdle: before people …
How Scene+, Shell and Blue Rewards Reveal the Future of Canadian Loyalty
By Bernice Cheung Loyalty in Canada is shifting from points-based transactions to ecosystem-driven experiences that fit seamlessly into everyday life. Learn how two distinct paths, one built on flexibility and lifestyle relevance, the other on clarity and dependable structure are shaping what Canadians want from their loyalty programs. If you …
INTERVIEW: True Loyalty, with Aaron Dauphinee, Partner, The Wise Marketer Group
True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group Aaron Dauphinee is a Partner in The Wise Marketer Group and a recognized authority and popular speaker on loyalty marketing. By Stephen Shaw The knock on most loyalty programs is they’ve never really been about loyalty at all. …
Environics Analytics’ ENVISION Recognized as an IDC CIO Awards Canada 2026 Winner
IDC CIO Award recognizes ENVISION as an innovative use of technology to deliver measurable business value for Canadian organizations TORONTO, ON–IDC Canada has named ENVISION, the flagship analytics platform from Environics Analytics (EA), as an IDC CIO Awards Canada 2026 Winner. The IDC CIO Awards celebrate Canadian organizations that use …
MoEngage Acquires Aampe to Bring 1:1 Agentic Decisioning to B2C Marketing Teams
The acquisition brings Aampe’s reinforcement learning engine natively into MoEngage, creating the first engagement platform where workflow agents for marketers and decisioning agents that act for each user operate from a single, unified system for true 1-1 personalization at scale SAN FRANCISCO, CA–MoEngage, the agentic customer engagement platform trusted by …
The One-to-One Future Is Here (Almost): An Interview with Jim Sterne, President, Target Marketing
Jim Sterne is a true pioneer in data-driven marketing, a prolific author and popular speaker, and the co-author of “The New Science of Customer Relationships”. By Stephen Shaw From this year onward, AI gets real for marketers everywhere. When it was first released in …
New exhibition brings Indigenous canoe traditions to life at the Canada Science and Technology Museum
OTTAWA, ON–This summer, the Canada Science and Technology Museum presents Sacred Journey, an immersive, Indigenous-led exhibition developed by the Heiltsuk Nation. Running through January 2027, the exhibition invites visitors to explore the cultural, technological, and environmental significance of ocean-going canoe traditions among Indigenous coastal communities. Through a combination of traditional …
Repsly Introduces Territory Advisor to Provide Real-Time, Data-Driven Retail Merchandiser Optimization
BOSTON, MA–Repsly, Inc., a leader in retail execution software for the consumer goods (CG) industry which has a wide range of customers in Canada, announced the launch of Territory Advisor, a new artificial intelligence feature that helps Consumer Packaged Goods brands (CPGs) and Retail Service Organizations optimize field team performance …
Game On Ontario Gift Cards Launch Offering a Convenient Way to Fund Online Play
PLEASANTON, CA–Blackhawk Network (BHN), a leading global provider of branded payment solutions, launched Game On Ontario, marking the Canadian debut of its popular Game On multi-brand gift card and setting the stage for future expansion in the region. The innovative betting gift cards are now available in Ontario, offering players …
raddar to Become a Mass-Media Platform with National Scale, Local Precision
MONTREAL, QC–TC Transcontinental has expanded raddar, the Canadian‑owned cost‑effective mass‑media platform with national scale and local precision. The rollout across all Canadian provinces is scheduled for the week of June 15. This expansion will add around 6.8 million households to the approximately 4.8 million copies already distributed weekly in Québec …