Why Workforce Management Is Changing Your Future

By Taylor Goucher The construction and foundational components of workforces around the world have fundamentally changed over the last year, and it is critical to understand future trends, strategies, and tools that will help determine success moving forward. Companies must look towards the future rather than staying stuck in antiquated …

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How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay

How a Customer-Centric Business Model is Driving Growth in Canada for Afterpay Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing …

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Why the Cause is Now a Cornerstone of Marketing

By Michael Morris and Laura Tyson Cause-Related Marketing is based on a very simple and honourable practice, which is partnering your campaign or product with a charitable cause. This might seem straightforward or easy to do, but it’s hard to get right and it comes with considerable demand for expertise …

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Four Good Direct Mail Ideas to Steal From

By Billy Sharma We all have come across a brilliant idea that we wish we had thought of or which we have filed away in order to adapt some day. Here is my humble grab bag of ideas for you to steal from with abandon. Many of these simple “swappables” …

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The Future of Retail: An Interview with Doug Stephens, Founder and President, Retail Prophet

By Stephen Shaw For some time now traditional retailers have been staring down a gun barrel. The pandemic killed off the weakest retailers in the herd, while pushing consumers who were eCommerce holdouts into the welcoming arms of Amazon. But even prior to this calamity, stores had been shutting down …

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Ten Tips for Tackling Negative Customer Reviews

By Jay Hinman Ask any marketer today how he or she feels about customer complaints and there’s a good chance you’ll hear, “They’re never fun,” “They’re part of the job,” “There’s just so many of them,” or even, “We can’t make everyone happy.” Feedback that customer support and operations teams …

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Afterpay reveals how its customer-centric business model is driving growth in Canada

Interview Afterpay is the leader in “Buy Now, Pay Later” (BNPL) payments, helping millions of users get the products they want fast and with responsible spending in mind. More than this, Afterpay has proven to be a valuable marketing tool for retailers when it comes to reaching young and engaged …

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NowVertical Group Acquires Integra Data & Analytic Solutions Corp

Acquisition will expand NOW’s technology offering and accelerate growth with new energy and renewables vertical TORONTO, ON–NowVertical Group Inc. , a global big data analytics software and services company, has acquired Alberta-based data analytics company Integra Data & Analytic Solutions Corp. The acquisition of Integra provides the Company with a …

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Hapbee Expands Leadership Team to Support Aggressive Growth Strategy

VANCOUVER, BC–Hapbee Technologies, Inc. , a wearable, wellness technology company, announced the appointment of two experienced technology executives: Eric Brassard as Chief Revenue Officer and Yannick Desjardins as Chief Technology Officer. Eric Brassard joins Hapbee as Chief Revenue Officer, where he will oversee marketing, data, strategy and growth. A proven …

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Richardson Wealth Adds Top Talent to Communications and Marketing Teams

TORONTO, ON–RF Capital Group Inc. (TSX: RCG) announced their communications team and marketing team have been strategically broadened to include industry professionals possessing critical skills for brand promotion and development in multiple media formats. Recently joined, this roster of top talent includes a Vice-President of Digital Strategy, a Senior Content …

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