Function Point Introduces a Powerful Built-in Proofing Tool for Creatives

Proofing provides a seamless all-in-one digital review and approval process for creative agencies and their clients VANCOUVER, BC–Function Point, an all-in-one management software solution for creative agencies, launches Proofing, its latest product offering. Proofing elevates collaboration, accelerates turnaround times, and reduces creative burnout by allowing clients to review creative material, …

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Cause Related Marketing Moves to the Forefront

Why the cause is now a cornerstone of marketing by Michael Morris and Laura Tyson Cause-Related Marketing is based on a very simple and honourable practice, which is partnering your campaign or product with a charitable cause. This might seem straightforward or easy to do, but it’s hard to get …

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Downtown Gift Card program from Miconex expands across Ontario

PERTH, SCOTLAND–Downtown gift card company Miconex has announced new program launches in Ontario, alongside EML Payments Limited, following the success of existing gift card systems for Peterborough and Prince Edward Island. The new ‘Downtown Dollars’ systems are set to launch in Downtown Sudbury and Downtown London in summer 2021. Peterborough …

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ENVIRONICS ANALYTICS RELEASES ALL-NEW CLICKSCAPES DATABASE

ClickScapes provides new view of digital behaviour of Canadians. Captures visitors and visits to individual mobile apps and websites TORONTO, ON–Environics Analytics (EA) has released its latest database, ClickScapes. This breakthrough product captures up-to-date visitors and visits to thousands of mobile apps and websites to support organizations in identifying trends, …

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Hootsuite Welcomes Maggie Lower as Chief Marketing Officer

Lower will oversee Hootsuite’s global marketing organization VANCOUVER, BC–Hootsuite, the leader in social media management solutions, announced Maggie Lower joined the company as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Maggie will own the brand’s overall global strategy, demand generation, communications, and …

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Sustainable Mail Group launches to encourage engagement, stewardship

Encouraging engagement, learning and stewardship TORONTO, ON–The Sustainable Mail Group is pleased to announce it’s official launch with the unveiling of it’s website and LinkedIn Group. In 2020, a group composed of sector leaders related to the production and distribution of printed mail began building an organization where industry sustainability could …

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Six Challenges with Non-Phone-Based Biometrics

By Ian Benn There has been a tremendous amount of conversation recently around biometrics and its role in payments. The idea that your customers can pay for goods and services without having to carry a wallet, or even a phone, has competitive advantages, but what’s the current state of play? …

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Picking Up Speed

The State of Digital Maturity The Brookfield Institute for Innovation + Entrepreneurship’s newly released report, Picking up Speed: Digital Maturity in Canadian SMEs and Why Increasing it Matters, was created in partnership with the Toronto Region Board of Trade, Scale-Up Institute – Toronto, and with support from Xero, a cloud-based …

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When Membership Has No Privileges

By Peter Cantelon If you are part of a member-based, board-run organization (like a not-for-profit) and you struggle to get enough members to even fill your board then you need to ask whether your organization should continue to exist. The traditional structure of a not-for-profit is as follows: members are …

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Ten Reasons Why Geodemography is More Relevant Than Ever

By Evan Wood In May 2011, DM Magazine featured a Q&A with Jan Kestle, the founder and president of Environics Analytics. The topic was geodemography and how this marketing science which had been around for 40 years continued to be relevant in an era of big data, rapid digital transformation …

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