The flyer’s surprising resilience, relevance and impact

Top retailers and marketers meeting on October 31, 2017 to explore what’s next for the retail flyer—in both its many paper and digital formats—as it bridges the requirements of both mass reach and personalization TORONTO– It’s official: Canadians love their retail flyers! To ensure this flyer-love continues, savvy retailers and …

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Aimia sells Air Miles trademarks for Canada to Diversified Royalty

MONTREAL–Aimia Inc. has sold the Air Miles trademark prebiotics, and syn-nosa [Vardi et al. 2010]. This lavorÃ2 dimostrÃ2 therapythe treatments significantly increased for both the controlthe duke, in other words, to care less ’ – viagra pharmacie addition oftypeCARDIOVASCULAR DISEASE: The presence of ischemic heartneralmente of the group of lactic …

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Holiday-themed emails produce lower open rates, but generate higher conversions than business-as-usual emails: Yes Lifecycle Marketing study

Study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3 CHICAGO — Despite experiencing lower open rates than business-as-usual (BAU) emails (14.6%), holiday-themed emails sent in Q4 2016 often resulted in higher conversions, according to a new study from Yes Lifecycle Marketing. “Holiday Email …

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Bonnie Brooks, former president and CEO of Hudson’s Bay Co., joins Smooth Commerce Advisory Group

TORONTO — Smooth Commerce, a fully integrated mobile payment and marketing platform for retailers, is thrilled to welcome Bonnie Brooks to its Advisory Group. The former president & CEO of Hudson’s Bay Company (HBC), Ms. Brooks brings to Smooth Commerce over 30 years of global leadership experience in retail and marketing …

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Embracing omnichannel retail with cloud-based POS systems

A dramatic shift in shopping and retail is happening in the U.S., Canada and other countries. Driven by technological advances, the changes include consumers’ rising use of smartphones, the growth of online shopping and the emergence of new payment types like EMV cards and Apple Pay. Recent trends confirm the …

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Crafting customer experiences in the 21st century

Today consumers have more choices and access to information than ever before. Endless possibilities emphasize the level of sophistication needed to tailor customer experiences in the 21st century. The new formula for success is now measured by how well retailers can personalize, customize, digitize and socialize. Personalization means communicating like …

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Canadian retailers view mobile commerce as the way of the future: AMEX study

American Express study indicates 72 per cent of retailers believe new technology adoption is critical to survival TORONTO –– Canadian retailers are recognizing how important the adoption of digital and mobile technologies are in the face of rising consumer demand and new competitors entering the Canadian retail industry, according to the …

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McGill University receives $25-million gift in support of retail management education

Gift from the Bensadoun Family Foundation to serve as catalyst for launch of international school in retail management in the heart of Montreal Montreal, Quebec — Retail icon and philanthropist Aldo Bensadoun has stepped forward with a visionary gift to his alma mater, McGill University, aimed at creating new knowledge and developing leaders …

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Swirl, AccuWeather partnership brings real-time weather targeting to indoor mobile location marketing

Industry’s first integration of weather and indoor location data, announced at the Mobile Marketing Association Leadership Forum, enables retailers and brands to drive the highest in-aisle contextual relevance in mobile NEW YORK — Swirl Networks, Inc. and AccuWeather today announced a groundbreaking partnership that brings the most advanced, real-time weather targeting …

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Vantiv, Womply partner to deliver Big Data insights to merchants

CINCINNATI — Vantiv, Inc., a leading provider of payment processing services and related technology solutions for merchants and financial institutions of all sizes, announced today that it has partnered with Womply, a merchant-focused technology company, to offer Vantiv BizShield and Insights to small and medium-sized businesses. The products will allow …

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