Survey of over 18,000 Canadians reveals shifting consumer preferences for health-conscious, environmentally-friendly and natural products

TORONTO–Market research firm BrandSpark International announced the results of their 16th annual Best New Product Awards (BNPA) and new research on Canadians’ shopping habits for everyday consumer products. More than 18,000 Canadians voted on the latest new beauty, health, personal care, food, beverage, and household products in 66 different categories. There was a strong presence in the natural and health-conscious realm, with winners including Love Child Organics, Burt’s Bees, Nude by Nature, Tetley Super Tea, and Joyya milk. For 2019, the BNPA program has partnered with Canadian Living, which is promoting the winners across its network of print and digital media properties. To learn more about Best New Product Awards, visit

This year, shoppers can purchase and save on the BNPA award-winning product Shopping Guide on, a new site from BrandSpark that rewards Canadian shoppers with cash back from and other top online retailers. The complete list of winners follows below.

“With so many new products launched each year, consumers are looking for ways to identify which are truly the best and deserving of their dollars,” said Robert Levy, President of BrandSpark International

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“Over the past 16 years, the Best New Product Awards has become the most influential awards program for CPG products, and is recognized as the Canadian Shoppers’ Seal of Approval,” says Kim Diamond, Vice President of the BNPAs. “The award helps products stand out in the saturated CPG marketplace. Year after year we see brands gain an edge in the market by consistently leveraging their win across media channels.”

Embracing Innovation

“Canadian shoppers continue to be interested in innovation, with seven in 10 indicating they like trying new products,” said Levy. However, the choices can be overwhelming, with one in two saying there are too many new products for them to determine what’s best on their own, pointing to the importance of credible consumer shopping guides like the Best New Product Awards.

Product Benefits Canadians Want

When it comes to what Canadians are looking for, the survey revealed that:

67 per cent of Canadian shoppers surveyed look for new products that will “make my life easier.”
New product benefits that resonate with most Canadians include health, taste, effectiveness, and convenience.

79 per cent appreciate when manufacturers make products more environmentally-friendly, and 37 per cent are willing to pay more for these products, which is an increase from 32 per cent in 2018, pointing to a continued opportunity for brands.

Premium Products

Many winners in the food and beverage category this year are mainstream brands innovating with premium ingredients like Hellmann’s Made with Avocado Oil and Tetley Super Tea. Similar trends can be found in the beauty category.

In beauty and personal care, Canadians continue to seek products that will be gentle on their skin, yet proven to be effective. “Beauty shoppers won’t compromise on great results, and superior effectiveness continues to be the key to victory for beauty winners in the BNPAs,” said Levy. In the study, over 50 per cent of shoppers say that products from the best beauty brands that can be found in drugstores are as effective as those from more expensive prestige brands. Beauty shoppers also look to consumer-voted awards and reviews, with eight in 10 saying consumer endorsements influence them to purchase new beauty products.

2019 Best New Product Award Winners



Advent Calendar – Chocolate

Ferrero Golden Gallery Advent Calendar

Baby Food Pouch

Love Child Organics Superblends Purees

BBQ Sauce

Heinz BBQ Sauce Kansas City Style Sweet & Smoky

Bite-Size Snacking Cheese

Black River Cheese Cubes

Canned Tomatoes/Sauce

Hunt’s Heirloom Tomatoes


Old Dutch Ridgies Pulled Pork Wrap Chips

Chocolate Bar

M&M’s Chocolate Bar

Chocolate Peanut Snack

Reese Miniatures Stuffed With Pieces


NESCAFÉ GOLD Instant and Roast & Ground Coffee

Coffee Creamer

Califia Farms Almond Milk Creamer

Cookie/Muffin Snack

Oreo Thins Bites


Good Thins: The Corn One

Dairy Dips

Natrel Whipped Dips

Frozen Baked Dessert

Felix & Norton Love Tartelles

Frozen Pizza

Delissio Rustico Bacon Fumoso


Tic Tac Gum

Healthier Frozen Entrée

Healthy Choice Power Bowls

Hot Tea

Tetley Super Tea

Juice Infused Sparkling Beverage

Perrier & Juice

Lactose Free Cheese

Black Diamond Lactose Free Pizza Mozzarella Shredded Cheese

Less Sugar Juice

Minute Maid ‘No Sugar Added’ Tetra Juice Boxes

Low-calorie Ice Cream

Breyers Delights Ice Cream


Hellmann’s made with Avocado Oil

Meat Bar

Epic Meat Bars



Natural Peanut Butter

Adams 100% Natural Dark Roast Peanut Butter

Nut Spread

Lindt Chocolate Hazelnut Spread

Organic Pre-Packaged Deli Meat

Maple Lodge Organic From the Farm Cooked Chicken Breast


Catelli Turmeric Pasta

Seasonal Chocolate

Ferrero Rocher Squirrel

Single Serve Baking Mix

Duncan Hines Perfect Size For 1 Chocolate Lover’s Cake

Snack Bar

Kashi joi Energy Nut Bars

Soft Cheese

Galbani Pizza Mozzarella Deluxe

Sparkling Water

Bubly Sparkling Water

Specialty Bread

ACE Herbes de Provence Schiacciata

Spreadable Cheese

Président Collection Spreadable



Acne Treatment

Neutrogena Light Therapy Acne Spot Treatment

Adult Vitamin (50+)

Centrum Adult 50+ MultiGummies

All Natural Blush

Nude By Nature Cashmere Pressed Blush

Anti-Aging Facial Care

L’Oréal Paris Revitalift Cicacream Anti-Aging & Repairing Cream Moisturizer, with Centella Asiatica & Pro-Retinol

Baby Probiotics

Nestle Good Start Baby Probiotic Drops

Body Lotion

Aveeno Positively Radiant Body Lotion


Nude by Nature Perfecting Concealer

Dry Shampoo

Batiste Tropical Mini Dry Shampoo

Exfoliating Body Wash

Aveeno Positively Radiant Exfoliating Body Wash


Revlon Colorstay Exactify Liquid Liner

Face Primer

Nude by Nature Perfecting Primer

Facial Spray

Garnier SkinActive Soothing Facial Mist with Rose Water


Burt’s Bees Goodness Glows Liquid Foundation

Hair Colour

Feria Glam Grunge Collection

Hair Mask

Garnier Fructis Damage Repairing Treat 1 Minute Hair Mask + Papaya Extract

Kids Sunscreen

Ombrelle Kids Ultra Gentle Lotion Spray Sunscreen SPF 50+

Lip Colour

CoverGirl Exhibitionist Lipstick – Metallic

Men’s Body Wash

Dove Men+Care Extra Fresh Micro Moisture Body + Facewash

Nail Polish

Sally Hansen Complete Salon Manicure RED/esign Collection

Protein Powder

Jamieson Essentials plus Protein

Root Touch Up for Hair

Garnier Express Retouch

Adult Sunscreen

Ombrelle 100% Mineral Body Sunscreen SPF 50+


Sensodyne Pronamel Strong & Bright Enamel

Vitamin Drink

Emergen-C Energy+

Women’s Health Supplement

Centrum Multigummies Multi+Beauty



Air Freshener

Febreze Air Blood Orange & Spritz

Fabric Care

OxiClean Laundry Pre-Treat Stain Remover

Laundry Detergent

Tide Pods Plus Oxi Laundry Detergent

Laundry Scent Booster

Downy Unstopables Bounce Outdoor Fresh Scent

Odour Fighting Laundry Detergent

Arm & Hammer plus OxiClean Odour Blasters Laundry Detergent

Founded in 2001, BrandSpark International uniquely combines real world consumer insights with marketing credentials and services. BrandSpark Insights gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond to successfully grow their business. BrandSpark Marketing Services runs major awards programs Best New Product Awards, BrandSpark Most Trusted Awards and a new consumer site,, that offers cash back on purchases made on and other retail partners, as well as a targeted shopper community of product testers providing honest ratings and reviews.

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